Tech at Work: How the End of Cookies Will Transform Digital Marketing
Harvard Business Review
MAY 16, 2024
What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?
How Can You Manage a Nonprofit Internationally With Innovative Technology?
IdeaScale
SEPTEMBER 26, 2019
But with the rise of new technology, many emerging markets (China, South Africa, Singapore, India, and South Korea, for example) are all hungry for new services that could be provided by small businesses. How can you take advantage of the new technology? The power of social media. Internet of Things. Rilind Elezaj, Digital Marketer.
Technical Review 
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How to Optimize the Developer Experience for Monumental Impact
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Turn Payments Into Personalization: Unlock the Value of Transaction Data
Leading the Development of Profitable and Sustainable Products
Trending Sources
Using Technology to Create a Better Customer Experience
Harvard Business Review
MARCH 17, 2023
Your strategy should be driven by relationship-building — not shiny new tech.
Technology 102
102 Webinars
How to Optimize the Developer Experience for Monumental Impact
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Turn Payments Into Personalization: Unlock the Value of Transaction Data
Leading the Development of Profitable and Sustainable Products
High-Tech Touchpoints Are Changing Customer Experience
Harvard Business Review
MARCH 20, 2023
As technology becomes more powerful and affordable, your company is only limited by its imagination.
Change 107
107 
Are Your Ads Funding Disinformation?
Harvard Business Review
AUGUST 21, 2023
The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.
Industry 63
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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.
Are Collaboration Tools Overwhelming Your Team?
Harvard Business Review
AUGUST 31, 2023
Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. The authors explored how collaboration technology bloat impacts employees and tried to help people take control over their work.
Collaboration 137
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Unlocking Innovation with Data, Creativity, and Automation
Tullio Siragusa
JULY 25, 2022
No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. They started by selling brands of better foods and treats for pets through eCommerce platforms and tech tools. .
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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management
Thinkers360 - Thought Leader Interviews
DECEMBER 26, 2023
Focus Areas: HealthTech, Health and Wellness, Emerging Technology. in Health Information Management at Iran University of Medical Sciences, holding a Master’s degree in Health Information Technology. I was also the winner of the YTH (YOUTH + TECH + HEALTH) Live Global 2021 Scholarship Contest, sponsored by UNESCO.
To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing
Brunner
MARCH 1, 2024
In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. Takeaway: Business brands must optimize and personalize their online presence to provide a level of self-service for this tech-savvy audience.
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The Hyper-personalization Data and Privacy Debate?-?Solved
Tullio Siragusa
AUGUST 1, 2022
Recently caught up with Jacob Borgeson on the Tech Backstage Podcast. The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world.
Data 118
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From Invisible to Visible: A Look at Transparency in Government Innovation
IdeaScale
MARCH 19, 2020
” Adopt the Right Technologies. Adopting the right technologies is important for government leaders to ensure successful strategies. It’s equally important to put processes in place that will get the most out of those chosen technologies. This is one of many reasons strategy matters. Develop Ongoing Initiatives.
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?
Idea to Value
APRIL 12, 2022
This idea quickly became popular in technology companies and areas like Silicon Valley where it was used as evidence of a need to launch first (even if you didn’t have a working product), spend big on marketing and get customers at any cost. Fast followers also need to be able to move at speed, get market feedback and iterate quickly.
Strategy 257
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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions
IdeaScale
JANUARY 12, 2022
Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. The Challenge. When you see an ad online, Xaxis was likely involved in some way.
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Innovation in all aspects – the Key to Swedish Tech Success
Innovation 360 Group
NOVEMBER 19, 2015
Over the last 10 years the Nordic region whilst only representing 2% of GDP is responsible for 10% of BUSD technology exits. But what makes this tiny city so successful in tech success. The methodology for this research was qualitative interviews with the founders, CEOs, leaders and investors in 13 Sweden technology success stories.
How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy?Â
Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients.
Generative AI, ChatGPT and Large Language Models: A 101
Acuvate
APRIL 3, 2023
The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. Text Analytics Generative AI and LLMs can process and analyze vast amounts of text data, such as customer reviews, social media posts, and support tickets.
The 5 Benefits of Greater Diversity, Equity, and Inclusion
CMOE
MARCH 31, 2021
In our increasingly technological and globalized world, it is becoming less and less effective for Human Resource departments to recruit talent through age-old, biased methods of recruitment such as referrals or in-person networking events. Review the data. Exceptional Talent. Greater Innovation and Creativity. Tip # 5: Walk the talk!
Thought Leader and Influencer Interview with William Genovese, CIO Advisory Partner, Kyndryl
Thinkers360 - Thought Leader Interviews
FEBRUARY 23, 2023
Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.
How AI is Enhancing Environmental Scanning
ITONICS
JUNE 1, 2021
Artificial Intelligence is altering the world as we know it, and many applications of the technology have already changed industries. C-Suite executives realize the future impact of AI, but it can be a daunting task deciding where and how to implement AI.
Exponential Growth: the technological evolution dictating new business models
mjvinnovation
MAY 13, 2019
Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.
Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience trackingÂ
Brunner
OCTOBER 18, 2023
From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. Most of these options are built on collaboration with strategic partners who offer innovative technologies that do not rely on cookies. ” Ready to navigate a cookieless world?
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements
Brunner
APRIL 24, 2020
In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.
Competition 60
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Innovators Worth Watching: Oma Fertility
Christensen Institute
AUGUST 25, 2022
Many of the 12% to 20% of couples who struggle with infertility are left as nonconsumers of care due to the price of services and the limited number of reproductive endocrinologists (REs) in the US. Does the offering have a technology that enables it to improve and capture a larger market over time?
Innovation websites, profiles, & podcasts to follow in
Board of Innovation
JUNE 6, 2022
Innovation newsletters LAUNCH Ticker Twice a day, LAUNCH Ticker sends you Twitter-like short emails summarizing the biggest things going on in the tech world. Check it out Bizarro Devs Weird and wonderful tech news, anyone? Check it out 11FS Fintech Insider Interested in fintech, banking, technology, and financial services?
The Internet Is All Wrong
helloFUTURE
JUNE 26, 2022
I’ve mentioned this previously on my blog, but the link between supply and demand isn’t as straightforward as it could be, which is one of the reasons why we are inundated with spam and advertisements on the internet. Consider for a moment the online marketplace known as eBay.
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Generative AI Use Cases and Benefits for Enterprises
Acuvate
SEPTEMBER 2, 2023
Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. IT Helpdesk: Quick Answers and Resolutions to the Tech Complexity An average organization has 254 tools. With Generative AI, this whirlwind of tech and IT constraints transforms into a streamlined process.
Today’s Truth in Marketing: Get Interactive or Get Out of the Way
Daniel Burrus
JULY 27, 2022
It is time that we bring these two worlds together in a productive way, and the link between the two in today’s world has much to do with transformative digital technology, Hard Trend future certainties around those technologies , and how they can be leveraged in new ways for the purposes of effective marketing.
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Best Practices are Stupid
Stephen Shapiro
AUGUST 29, 2022
For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. In spite of the huge investment, 97% of their revenues still come from advertising, the same way they have always made money.
Innovations in Electric Vehicles and Energy Storage Materials
eZassi
JANUARY 24, 2023
Empower Ezassi’s open innovation consulting and technology scouting services to inspire the new energy initiatives your organization requires. That’s a compelling current technology channeled by the power of nature! However, manufacturers are planning ahead and addressing circularity for used EV batteries.
Companies that last through recessions share this marketing tactic
Brunner
MAY 31, 2019
economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. Some stop advertising. In essence poor Phineas becomes a metaphor for advertising in harder economic times. In essence, you’re doubling down on the emotion of your advertising.
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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc
Thinkers360 - Thought Leader Interviews
JULY 2, 2023
So I went on to get an executive business degree in entrepreneurship to start a technology-centric business. I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies.
Five Questions to Ask When Planning a Crowdsourcing Challenge
Yet2
OCTOBER 24, 2017
In general, most challenges will run a timeline of about 8-12 months (compared to the average tech search of around 3 months) depending on the size of the challenge. Do we need a challenge or a technology search? While it may seem like the most obvious question to ask, it is one that is often overlooked.
Online Communities: How Your Startup Can Leverage One to Drive Growth?
The Human Factor
AUGUST 20, 2021
With modern civilization and the continuous advancement of technology primarily through social media platforms , we have seen increased online communities. In this technology-driven age that we are, taking every step to ensure business visibility is necessary. Create a review system for the online community.
How to level up your Business through Digital Marketing
The Human Factor
JULY 20, 2021
Social Media Marketing and Advertisement through product photography. Social media channels such as Instagram, Pinterest, or Facebook can be great platforms for product marketing and advertisement. For example, if someone searches ‘Law firm’ then the advertisers will show them adverts about ‘law firms’. Email Marketing.
Marketing 36
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What Is Programmatic Job Advertising?
ExactHire - Innovation
JUNE 23, 2021
Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.
Big Data 84
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How To Promote Your eCommerce Brand On TikTok
The Human Factor
APRIL 6, 2022
This can work well for any product that falls into a specific demographic—perhaps pet owners who buy toys or fathers looking for presents for their kids (if your store stocks tech gadgets or apparel). . Product review. To promote user-generated content on TikTok, you should start by actively encouraging customers to leave reviews. .
How To 36
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Strategies for Successfully Establishing Sales in a New Market
Tullio Siragusa
JANUARY 2, 2023
Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Additionally, by creating a regular reporting and review process, a sales leader can ensure that the sales plan stays on track and that adjustments are made as necessary.
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Avoid Making the Wrong Hires with These Tips
The Human Factor
FEBRUARY 12, 2021
One of the most important things to do is to clearly define any roles that you’re advertising. Even using algorithms and technology to help doesn’t always work because these things are made by people with certain biases. Review Technical and Soft Skills. Take Steps to Avoid Bias. Test Essential Skills.
Tips 36
36 Swipe Up: How Social Commerce is Changing an Industry
Brunner
NOVEMBER 22, 2019
Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9 These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9
Industry 40
40 
L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects
Idea to Value
NOVEMBER 7, 2022
Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Feasibility: The concept is technically feasible with existing technology.
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Is your company up for disruption? Possibly not
David Marks
APRIL 11, 2017
Disruptive technologies and upstarts are wrecking havoc far and wide, they warned, and (unless you hire us) you will be the next to go. They now tweet, on mobile, collect big data and learn deeply (Current technology terms have an unwittingly infantile twang) Yet there is more to it. The sentiment is certainly not baseless.
Disruption 75
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Keeping Your Business Relevant In The Digital Age
The Human Factor
SEPTEMBER 21, 2018
The business world has always been a competitive one, but thanks to the internet and digital technology, the pressure to stay relevant is higher than ever. Take an interest in digital and tech by attending events, seminars and by bookmarking some tech news sources. Contributed post –. Image source. How can you stay up to date?
Control Your New Normal with a Focus on Significance
Daniel Burrus
SEPTEMBER 9, 2020
Many, including bars and restaurants, lost money by having to shut their doors, and others were affected by their customers having to close due to being deemed nonessential in the early days of the lockdown. Suddenly, neither a Fortune 500 company nor a small start-up could function successfully in the same way.
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