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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

From the iPod at Apple to the Happy Meal at McDonald’s—both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels. Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively.

Design 89
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Now Streaming: Extreme Creativity with Vickie Howell

BrainZooming

Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog. Now Streaming: Extreme Creativity and Vickie Howell. If I know you there’s a long, long, long-term strategy.

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Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Enjoy the following business model strategy to boost your creativity. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Affordability.

Groups 71
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5 Must-See TED Talks to Spur Innovation

IdeaScale

Tim Harford: How Frustration Makes Us More Creative . Harford explores the creative power of frustration, starting with Keith Jarrett’s legendary Koln concert, which stemmed from the wrong piano being delivered, and uses that as a launching point to explore how frustration stimulates creativity.

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Innovation Sighting: Adjustable Airline Seats

Innovation Excellence

Here's a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It's a great tool to make products and services that are "smart." They adjust and learn, then adapt their performance to suit the needs of the user. Continue reading →