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Highly creative brains may have more “random” connections

Idea to Value

However, a new series of brain imaging studies by UCLA researchers has found that the brains of highly creative Big-C people may be wired differently. Our results showed that highly creative people had unique brain connectivity that tended to stay off the beaten path,”. said Ariana Anderson, lead author of a new journal article.

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How could SouthWest Airlines spend A Billion Dollars for IT Modernisation

Rmukesh Gupta

One of the biggest news story this last Christmas season was the cascading effect of flights being cancelled by Southwest Airlines. According to their SEC filing, they had to cancel more than 16700 flights over the holiday period in December, costing them an estimated $725million-$825 million.

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Ten Things United Airlines Might Have Done

Gregg Fraley

Improving Customer Service at United Airlines Requires a Paradigm Shift and Recognizing They Have a Problem. Creative Training Would Have Helped. 10 Things United Airlines Might Have Done (see below). Once again we have an incident of extremely poor customer service from a major airline. Just up the ante.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

From the iPod at Apple to the Happy Meal at McDonald’s—both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels. Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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Warren Buffet’s powerful “Two List” productivity tip for creative people

Idea to Value

Buffet was speaking to his personal airline pilot Mike Flint, who was asking for some advice on how to prioritise the activities which will help his career. Warren Buffet really hit the nail on the head with this advice, as it is something which almost all creative people will struggle with. The power of the Two List system.

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