5 Innovation Lessons from the Backstory of OpenTable.com
Leapfrogging
APRIL 25, 2022
When restaurants have several years of data in the system, the next several weeks of reservations lined up in it, a staff that’s been trained on how to use it, and a large percentage of their reservations coming through it, they’re essentially locked into the model. They didn’t realize how “sticky” their business model would get.
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