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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 141
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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

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We still need to sell Business Ecosystems

Ecosystems4Innovating

The selling of Business Ecosystems needs facilitation and realization So often, you get the question, “What are the arguments for selling B2B business ecosystems?” ” Then why would enterprises invest in such a significant change to their systems and structures? Where is the value and payback?

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

This will increase productivity, improve customer experiences, streamline workflows, and reduce costs, resulting in long-term competitive edge. Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.”

Culture 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Next, understand their competition and resources.

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You Need Attention Before You Can Sell

Innovators Alliance

Studies have repeatedly shown that buyers, particularly those in the B2B space, want less interaction with sales. Do anything that will set you apart from your competition. There’s a lesson to be learned here for all of us — whether you sell or have someone selling for you. We need to stop being lazy! And no wonder. Get creative.

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