Jeffrey Phillips

MAY 22, 2023

I've been leading innovation work for close to 20 years, writing about it on this blog and in my book (Relentless Innovation). Market evidence will tell you that most of new product innovations fail in the first year. Managers can squeeze out a few more percentage points of profit on existing products without significant risk.

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Artificial Inteligence ChatGPT Innovation Generative AI 157

Viima

APRIL 26, 2023

Don’t judge a book by its cover or a process by its name. Whether you are a product manager, a marketer, an engineer, or any other professional involved in creating and launching innovation, I hope that this article will provide some valuable insights and tips for running a successful design sprint.

Design 86

Design How To Tips Innovation 86

Business and Tech

SEPTEMBER 19, 2022

He is the author or coauthor of 15 books including “ Power: Why Some People Have It—and Others Don’t ” and “The Human Equation: Building Profits by Putting People First.” You have people with dispersed operations, working on not only product development and software development, but also other things like marketing and strategy.

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Tools Underperforming Technical Team Software Developers Software Development 130

Leapfrogging

MARCH 9, 2022

I wrote about this extensively in my book Leapfrogging. Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. The answer may surprise you.

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Data Groups Innovation Comparison 130

Idea to Value

OCTOBER 20, 2016

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” Ensure that your innovation efforts and initiatives are cross-referenced with your organization’s marketing efforts.

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Culture of Innovation Product Development Innovation Processes Culture 100

Paul Hobcraft

AUGUST 3, 2020

No one can maintain the past, much of our systems are rooted in the 20 th century, in markets that were predictable and where supply and demand were simply managed to seek out the status quo. We are facing such an unprecedented change and technology is re-writing the rule book in everything we are going to do. Users of technology.

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Learning System Agile Competition 162

Idea to Value

JANUARY 7, 2022

As Steve Blank puts it in his foreword to O’Reilly and Tushman’s latest book on the subject: Lead and Disrupt: How to Solve the Innovator’s Dilemma: Exploitation pays your salary while exploration pays your pension. Here, innovation will be closely tied to “product development” resources.

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Underperforming Technical Team Resources Innovation Project 283

helloFUTURE

FEBRUARY 5, 2023

The crisis began in the United States, where a housing market bubble burst, causing home prices to plummet and many homeowners to default on their mortgages. This led to a crisis in the banking and financial sector, as many banks held toxic mortgages on their books.… In 2008, the world experienced a severe financial crisis.

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Management How To Ideation Marketing 52

Jeffrey Phillips

MAY 9, 2018

When a company that has both succeeded at innovation and failed utterly at new product development and launch (remember New Coke?) Reading the article closely If you read the linked article closely you'll see that Coke, traditionally a bastion of marketing and financial management, is now looking for people with different skill sets.

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Agile Innovation Disruption Competition 125

Idea to Value

MAY 4, 2017

A successful brand innovator, David has worked in product development with the world’s largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d’Or, Purdey’s, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others.

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Exercises Creativity Product Development Training 168

Moves the Needle

JUNE 29, 2023

However, the rise of Lean Startup methodologies, popularized by Eric Ries in his book “The Lean Startup,” brought rapid experimentation to the forefront. Ries’s emphasis on Minimum Viable Products (MVPs) sparked a paradigm shift. An MVP is a product experiment with a very high degree of fidelity.

LEAN 52

LEAN Product Development Agile Design 52

IM Insights

MARCH 17, 2022

Elijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Get the Book. 01:00) Introducing Paul Orlando and his book Growth Units , the foundation of this episode. Paul gives an example from his book. About the Episode. price per unit

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How To Underperforming Technical Team Case Study Entrepreneurship 52

Jeffrey Phillips

AUGUST 19, 2020

If we can begin to understand how the future will unfold, then we can spot new needs and create new products before markets and consumers are even aware - skating to the place where the puck will be, as Gretzky would say. New ideas have a difficult time entering the existing product development process.

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Technical Review Innovation Project Resources 157

Jeffrey Phillips

APRIL 30, 2018

Whether we are talking about change in your global markets, in your industry or in your customer base, change is everywhere. The answer to that one is "yes" as well, and (shameless plug) I wrote a book about how to become more nimble, agile and innovative. Your product development pipeline must get shorter as well.

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Change Agile Industry Marketing 113

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Back in 2006, I encountered Tom Nagle’s work on pricing and read his classic book The Strategy and Tactics of Pricing. How do you put it at the center? And there you go.” .

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Design Thinking Design Innovation Software 299

Cris Beswick

MARCH 14, 2024

With many companies launching one-off initiatives, products, and propositions, it’s become a marketing department’s dream to profess that the company is now innovative. The challenge is that our world requires us to repeat those one-offs continuously.

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Culture Tips Leadership Innovation 59

Jeffrey Phillips

NOVEMBER 4, 2020

I have a small book about these experiences that one day I'll get organized and published. And, even after you have a tangible idea, the ideas have to work their way into product development streams where they face competition from limited resources and other existing products.

Software 157

Software Course Video Design 157

ImagineNation

FEBRUARY 10, 2020

They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets. Innovation is a Company-Wide Responsibility.

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Company Innovation Programs Innovation Product Development 52

Jeffrey Phillips

SEPTEMBER 11, 2018

In fact I'd go so far as to suggest that many people involved in innovation, new product development and who want to focus on growth in major corporations would gladly leave their current companies if they could find companies that would place more emphasis on innovation and growth. Too much experience with too little challenge?

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Innovation Artificial Inteligence Engagement Creativity 185

Jeffrey Phillips

AUGUST 17, 2021

I'm a fan of military history, and it is always striking to me to see how much new product development and innovation can learn from the military and vice versa. Get unfiltered insights from customers and the market. How do innovation leaders help their teams and lead from the front?

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Underperforming Technical Team Innovation Training Disruption 144

Idea to Value

MARCH 7, 2022

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). She is also the co-author of the recently released book Innovation Accounting, and the founder and CEO of GroundControl. Twitter: wilg.

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Innovation Technical Review Creativity Leadership 246

IdeaScale

MARCH 30, 2021

Sustainability and the broader topic of Environmental, Social, and Corporate Governance (ESG) are often viewed as either marketing initiatives or related to a larger social aspect of basic good governance and responsibility to shareholders. Incorporating sustainability into product development and organizational goals.

Strategy 130

Strategy Strategy Meeting Innovation 130

Idea to Value

JULY 21, 2017

When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.

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Company Underperforming Technical Team Brainstorming Design Thinking 248

InnovationTraining.org

DECEMBER 28, 2022

How does JTBD differ from traditional market segmentation? How can JTBD be used to develop and market new products or services? JTBD can be applied in a variety of contexts, including product development, marketing, customer service, and innovation.

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Meeting Survey Design Thinking Groups 82

Moves the Needle

APRIL 8, 2021

The horizon model originally came from the book “The Alchemy of Growth” by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time. Adding new features might enable you to take market share. Or a new marketing channel?

Disruption 52

Disruption Technical Review Marketing LEAN 52

Legacy Innovation Group

APRIL 1, 2019

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

Product Development 40

Product Development Innovation Engagement LEAN 40

ImagineNation

FEBRUARY 10, 2020

They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets. Innovation is a Company-Wide Responsibility.

Company 40

Company Innovation Programs Innovation Product Development 40

The Inovo Group

FEBRUARY 10, 2021

At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. Does Europe have a different perspective than the US, does marketing know things that R&D does not or vice versa.

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Leadership Groups Product Development System 52

hackerearth

OCTOBER 25, 2017

The fundamental practice of generating ideas and bringing it to market has evolved significantly. In the early days, he was directly involved in product development and writing code. Currently, he oversees the overall growth and strategy for Marketing, Sales, Product, and Operations. Register Now.

Open Innovation 40

Open Innovation Innovation Innovation Management Product Development 40

Planview

AUGUST 12, 2022

Instead of splitting product knowledge across numerous teams and piecemealing tasks together, a product-based team is responsible for every aspect of the product, from its overall design to the budget, market research, and product development. How strong is customer centricity?

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Project Agile Groups Company 59

InnovationTraining.org

DECEMBER 12, 2022

How can design thinking help with product development? Reading books and articles: There are many books and articles available on design thinking that can provide an introduction to the concept and its key principles. This may involve conducting market research, generating ideas, and prototyping and testing solutions.

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Design Thinking Design Underperforming Technical Team Ideation 74

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! And ups and downs were part of our lives.

Software Review 59

Software Review Technical Review Leadership Industry 59

Leanstack

AUGUST 4, 2016

Metaphors are powerful because they help you transpose concepts from one domain to another, which is exactly what I did in describing a business model development process. This 3-step business model development process is the same one I outlined in my first book: Running Lean. The first step here is business modeling.

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Innovation Management Management LEAN Innovation 52

The BMI Lab Blog

AUGUST 17, 2021

While some of us will try to overcome the Zoom-Fatigue by disconnecting from the digital world and find inspiration in books or nature, others prefer to stay connected and enjoy good, insightful content to make the best out of their free time. Did you know? The number of podcasts went through the roof in the past two years!

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LEAN Innovation Tips Technical Review 52

New Markets Advisors

FEBRUARY 12, 2019

They want to fail quickly, pivot, and be first to market with their new idea. Since pioneering the app-based ride hailing market, Uber has been bombarded with other companies trying to offer similar services or address niche markets that are under-served by Uber. has struggled to gain even one-third of the market.

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Marketing Competition Roadmap Project 75

Moves the Needle

AUGUST 14, 2018

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind.

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LEAN Examples Agile Design Thinking 105

IdeaSpies

FEBRUARY 22, 2019

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). The management consultant giant McKinsey and Co. The question is “Why?”

Software Review 57

Software Review Technical Review Underperforming Technical Team Innovation 57