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How Category Expertise can help to create breakthrough

Flying Fish Lab

We mentioned in an earlier post how relying only on category expertise for ideation can be tricky because it comes with blind spots - unconscious biases that can narrow your vision and potentially minimise the opportunities you see. Yet it is essential to bring it to life opportunities.

Roadmap 105
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Why your Category Expertise is crucial to launching innovative Ideas

Flying Fish Lab

Category Expertise is the implicit and explicit understanding of the nuances that drive your Category. For ideation, relying on pure expertise can be tricky because it comes with blind spots - unconscious biases that can narrow your vision and potentially minimise the opportunities you see.

Roadmap 105
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How to Weaponise Category Expertise with Yes, If.

Flying Fish Lab

Immediately after an Ideation Session, we tend to feel good because of the collaboration and shared risk-taking we experienced to generate innovative possibilities. by leaning into Category Expertise. Have you ever felt this passion deflate after coming back to the office when real-world constraints come back to challenge you?

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

If you want to come up with the next big thing (of course you do), you need to know how to run a proper ideation session. Let your next ideation session be the one that creates your organisation’s next big idea! Ideation: Planting the seeds of creativity. Knowing how to make full use of the ideation process is another entirely.

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

If you want to come up with the next big thing (of course you do), you need to know how to run a proper ideation session. Let your next ideation session be the one that creates your organisation’s next big idea! Ideation: Planting the seeds of creativity. Knowing how to make full use of the ideation process is another entirely.

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Design Thinking Self-Assessment

InnovationTraining.org

” You can follow along in a spreadsheet, score yourself, and tabulate the average rating for each of the four categories based on how many questions there were in that category. Note which categories were your strengths and which could use more growth. If you scored low in a category find some opportunities to grow below.

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Designing Circular Business Models: From Ideation to Implementation

The BMI Lab Blog

With this category, sustainable patterns are presented that improve the loop. The Circular Ecosystem Patterns can be divided into four categories. The company should fundamentally ideate new value propositions and value creation mechanisms along a circular ecosystem.