Change Disruption Innovation Processes Marketing 
Paul Hobcraft
SEPTEMBER 25, 2023
From incremental to radical : Innovation used to be seen as an incremental process where organizations improved their existing products, services, or processes by making small changes. Disruptive innovation is the creation of a new value proposition that displaces existing ones 2. References 1. oecd.org 2.
Paul Hobcraft
MAY 9, 2024
Collaboration, Idealization and the enabling of innovation I have have been looking back at innovation and how it has changed over the last twenty-five years. Hopefully, this change has enabled better value creation and learning how to innovate. Ideation From closed to open: The way ideas are generated is changing.
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Qmarkets
APRIL 17, 2024
By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.
Paul Hobcraft
MARCH 23, 2020
In this period of such disruption, we do need to hang onto our beliefs, objectives, and goals, both short and long term. A fact none of us can ignore is the planet, our world is undergoing significant change, and this is so much human-made. The innovation process becomes a clearly defined and well-disciplined one; it has to be.
Paul Hobcraft
MAY 7, 2024
25 years looking back at Innovation’s evolution I decided to hold a conversation with Google’s Gemini about how innovation had changed and hopefully progressed since I first became involved 25 years ago, when I lived in Singapore and was heavily involved in my MBA, which had innovation as an elective.
Paul Hobcraft
JUNE 19, 2023
I wonder if that is the current incumbents, be these current innovation management software providers or individuals inside the organizations resisting change, as it brings significant uncertainty of change and disruption to the (inadequate) process, one that I feel is not fit for today’s and tomorrow’s innovation purpose.
IdeaScale
MAY 23, 2017
Disruptive isn’t a dirty word, but it can be a scary one. Why does the word “disruptive” raise such fear among so many people? Uttering “disruptive” during a meeting can get you looks more along the lines of profanity. Change Is Good, Not Easy. At the same time, disruptive innovation is what makes our lives better.
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