What is ‘True Creativity’? (part 2 of 5)
Idea to Value
JANUARY 31, 2022
It became clear that while most companies said they wanted to innovate and be disruptive, what they actually wanted was to play it safe and do what other companies were doing. I am close to sharing some of the breakthrough insights about what make your ideas, creativity and innovation projects work. Or what makes them fail.
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