Your Guide to Incremental Innovation: Examples and Lessons from Global Brands
Qmarkets
AUGUST 23, 2023
What do you think about when you hear the word innovation ? For many people, it evokes brands that created something so new that it changed the way we interact with certain products or services forever: Uber. Netflix. Tesla. Disruptive innovations like these have a legendary status that is richly deserved, but it is actually incremental innovations that are more likely to provide sustainable fuel to drive ROI for your innovation programs year in, year out.
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