Bandwagon effect: Why people want to follow the crowd
Idea to Value
JUNE 15, 2023
Does it make sense to just follow the crowd? Well, sometimes it could end up leading you to make bad decisions, just because everyone else thinks it is a good idea. The bandwagon effect is a cognitive bias where people adopt certain behaviors, styles, or attitudes simply because others are doing so. It is due to humans being a social species where it makes sense to be part of the group , and therefore not wanting to risk that belonging by doing something the rest of the group is not doing.
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