The Ultimate Guide to Jobs To Be Done Theory
Viima
JULY 30, 2021
Jobs To Be Done theory (JTBD) is the answer. We’ll also provide a toolkit to help you get started with JTBD. Maybe you’ve already tried recalibrating your innovation efforts but to no avail. What went wrong and what to improve next? Successful companies focus on optimizing around the customer’s real needs. But how to do that?
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