Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 99

Marketing Generative AI Survey Learning 99

Paul Hobcraft

SEPTEMBER 10, 2020

I have been consuming the latest flagship report, released today, 10th September 2020, by the IEA called “ Energy Technology Perspectives 2020. To cover the whole energy system what we have been identified today in technology options will multiply, adapt, change, and build out different solutions as we continue to learn and advance.

Technology 305

Technology Report Innovation Analysis 305

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.

Design Thinking 147

Design Thinking Technical Review Design Technology 147

Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What will the retail technology industry look like in the next five years?

Technology 246

Technology Industry Data Tools 246

Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What will the retail technology industry look like in the next five years?

Technical Review 246

Technical Review Technology Industry Data 246

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 108

Marketing Innovation Groups Strategy 108

Paul Hobcraft

SEPTEMBER 19, 2019

Technological innovation has a central role to play in the Energy Transition currently being undertaken throughout the world. The six main thrusts for technological innovation within the Energy Systems for today’s energy transition are: To accelerate the deployment of renewable energy technologies throughout the system.

Technology 215

Technology System Innovation Design 215

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 114

Marketing Tools Creativity Artificial Inteligence 114

Christensen Institute

APRIL 26, 2022

In managing the operations directly ourselves… we went from an asset-light backend distribution software platform to this market-facing platform that was out there delivering goods directly to shops themselves.”. As Wasoko learned, not being able to deliver goods to customers after they order them isn’t good for business. .

Marketing 98

Marketing Company Learning System 98

Paul Hobcraft

NOVEMBER 24, 2021

I have been virtually attending the Siemens SPS Event this week taking technology, inspiration and connected innovation to a new level. This association provides me with a significant focus on what they are doing in a rapidly changing market for mobility, smart infrastructures for cities and grids, and their digital industries business.

Technology 130

Technology Industry Innovation Collaboration 130

ImagineNation

APRIL 7, 2024

Because it is currently being challenged by poor sales performance, it has bunkered down and frozen any change initiatives, learning programs or new projects until mid-2025. The company she works for is acknowledged as an entrepreneurial industry leader.

Learning 59

Learning Generative AI Underperforming Technical Team Innovation 59

Paul Hobcraft

APRIL 1, 2018

We are learning to connect in completely different ways. We are learning how to interact with a connected system as products move into products and digital, connected and combined. So are you learning a new innovation language? As we gain understanding we are getting more fluid, we learn and adjust to constantly improve.

Learning 189

Learning Design Innovation Technology 189

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Generative AI 131

Generative AI Marketing Artificial Inteligence Data 131

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 92

Marketing Survey Disruption Project 92

Christensen Institute

MARCH 2, 2023

As part of this increased call-to-action, strategies around accelerated learning, personalized learning, and building students’ relationships have dominated headlines and conference circuits. Increase equitable access to high-touch tutors to accelerate learning. Explore this edtech market map here: [link] 2.

Learning 101

Learning Disruption Conference Technology 101

Innovators Alliance

DECEMBER 22, 2021

ZoomInfo Technologies has blasted its way onto the scene with their must-have tool ZoomInfo. The company started out building its data in niche markets, ensuring it was up to date and complete, and then moved over to more and more markets as it grew. All in all, ZoomInfo helps salespeople and marketers to reach decision-makers.

Technology 98

Technology Artificial Inteligence Data Tools 98

Paul Hobcraft

APRIL 27, 2017

Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. Social technologies are giving us real-time understanding. We continually learn, at our cost, that intuition and ‘gut feel’ on research set up and gathered weeks or more often months ago.

Technology 178

Technology Change Agile Innovation 178

Tullio Siragusa

APRIL 3, 2023

Navigating the Future of Work: The Importance of Adaptability and Continuous Learning As the digital age continues to reshape the workplace, individuals and organizations must adapt to thrive in the ever-changing landscape. Believe in your ability to learn, grow, and adapt in the face of change.

Learning 118

Learning Trends Collaboration Engagement 118

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 147

Collaboration Learning Change Industry 147

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Idea to Value

JANUARY 8, 2018

In today’s dose of inspiration, I wanted to give you an insight into one of the most innovative technologies of the past few years which has the potential to revolutionise entire industries: machine learning. If you want to be a startup on the cutting edge of buzzwords, you have two major avenues right now.

Artificial Inteligence 163

Artificial Inteligence Video Software Review Learning 163

Brunner

OCTOBER 6, 2023

What motivated me to work in the internet industry all these years, and furthermore, what motivated me to continue learning new things? After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems.

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 130

Collaboration Learning Change Industry 130

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 130

Collaboration Learning Change Industry 130

Leapfrogging

JUNE 29, 2019

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100

Marketing Data Course Strategy 100

Brunner

FEBRUARY 23, 2024

To redesign the Brunner website — and handle a large client website redo at the same time (read the case study) — we went with something entirely new for both projects: we utilized Contentful — a leading “headless” content management system (CMS) as the core of our website technology components. Lesson 6: Be prepared for a learning curve.

Learning 52

Learning Project Agile Design 52

Destination Innovation

MAY 24, 2018

Sometimes the idea is tremendous but it fails because of the current state of technology or infrastructure. This brilliant idea was never completed because the technology of the time was just not up to the job. The prize often falls to smart followers who learn from early failures and build a better solution on better technology.

Technology 190

Technology Design Company Marketing 190

Christensen Institute

APRIL 4, 2023

On March 30, 2023, I participated in the Technology and Anti-Corruption panel at the 2nd Summit for Democracy: Indo-Pacific Regional Meeting in Seoul. In our research, we have learned that one of the main reasons people engage in corruption is because of scarcity. That’s because technology doesn’t exist in a vacuum.

Technology 81

Technology Marketing Engagement Culture 81

Paul Hobcraft

AUGUST 3, 2020

We are all presently learning a new practice. We need to ditch much of the endeavors that make up a legacy of past practice, and think forward, to which the term next practice becomes the learning spot. We are facing such an unprecedented change and technology is re-writing the rule book in everything we are going to do.

Learning 162

Learning System Agile Competition 162