article thumbnail

Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

article thumbnail

The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Recently caught up with Jacob Borgeson on the Tech Backstage Podcast. The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world.

Data 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Overwhelmed, underwhelmed at the Web Summit, Lisbon

Paul Hobcraft

I am taking the opportunity to review the Web Summit, held in Lisbon last week of 5th (evening) to 8th November 2018. The Web Summit, originally Dublin Web Summit, is a technology conference held annually since 2009. The company was founded by Paddy Cosgrave, David Kelly, and Daire Hickey. Overhype is an understatement.

article thumbnail

The Profitability of Well-Being: The New Corporate Priority

Business and Tech

But no sooner had business begun to slowly recover from the pandemic than the job market began to experience an unprecedented evolution: the Great Resignation. Dealing with the loss of family and friends due to the pandemic and the mental health impact of the health crisis forced many workers to rethink their whole life vis-à-vis “work.”.

Policies 246
article thumbnail

Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology.

Strategy 130
article thumbnail

Innovation Budget Planning: 8 Things to Consider

eZassi

As Forbes magazine mentioned in an article last year “The presumption is that R&D spending is somehow connected to increased innovation, revenue growth and profits. Having a great R&D process and achieving market success with the technologies we invent are two different things.” In today’s world speed to market is king.

article thumbnail

Data-Driven Mindset: how to implement data culture in your company?

mjvinnovation

The benefits of guiding your decision making with data are numerous, among them: Cost reduction Decrease in rework Efficiency Customer satisfaction Market value. According to Forbes Magazine, these were the most valuable companies in the world in: In just 9 years, technology companies overthrew every other sector.

Data 59