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Exploration and exploitation in market creation

Christensen Institute

Our last Thursday Theory Tips piece touched on the potential impact that creating new markets can bring to a nation’s development, and Efosa Ojomo’s latest piece demystifies the process of market creation. If you comprehend these activities then you’re one step closer to creating the next successful market.

Marketing 118
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Creating Roadmaps for Success: How to Design and Run a Strategic Planning Offsite

Leapfrogging

Engaging in this practice equips you with a clearer understanding of where your organization stands and where it needs to go, helping to navigate through competitive and rapidly changing markets. The post Creating Roadmaps for Success: How to Design and Run a Strategic Planning Offsite first appeared on.

Roadmap 100
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Why every innovation plan will fail when it hits the market

Idea to Value

And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. Even more importantly, the time and effort in the innovation project before the market ever sees the results will also not run as planned. plan vs reality.

Marketing 216
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Why Text Marketing Works for Small Business

Business and Tech

When it comes to marketing your small business, you’re searching for a solution that guarantees big impact with minimal lift — and with social media and email marketing metrics rapidly dropping, you may be wondering how best to utilize your time and marketing spend. Here’s how to make text marketing work for your business: 1.

Marketing 130
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2021 Dresner Advisory Services Business Intelligence Market Study

For 12 years Dresner Advisory Services has run analysis on the importance of business intelligence, and the different providers of embedded BI solutions. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application.

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I'm running for the presidency of Innovation

Jeffrey Phillips

Everyone else is running, so why be left out in the cold? If the governor of Washington State can run on the single plank of climate change, if senators who have barely introduced themselves to their colleagues can run, if a west Texas Irishman named Beto can consider running, then so can I. I thought - why not?

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How Daystar Power is empowering Africa’s energy market

Christensen Institute

As I’ve recently highlighted in my latest blogs , there is great entrepreneurial opportunity in Africa’s electricity market: Africa’s mass nonconsumption of electricity is ripe for market creation. A brief history of the market-creating organization. Better market, better future.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running? Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.