Applying innovation thinking to Affordability versus Sustainability
Paul Hobcraft
OCTOBER 18, 2021
it fits with consumer demand and a “life choice” surge. Today there is a need of being transparent, open and honest, where they are today in being clarified and where any journey needs to go to be worthy of having that sustainable tag. Is the onus on the brand to make the case? Transparency will gain trust build repour.
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