Remove who-are-we
article thumbnail

9 Way Bailey’s Irish Cream Can Help You Innovate

IdeaScale

On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. If we assume that every bottle of Baileys delivered eight generous servings that suggests that over 12 billion glasses of Baileys have been poured since it all began! Lesson Five: Ideas Need to be Marketed.

article thumbnail

Companies that last through recessions share this marketing tactic

Brunner

The Great Recession doesn’t feel that long ago, and yet experts are saying we might once again be on the brink of an economic slump. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. He was an unfortunate railroad worker who survived a traumatic head injury.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leading Experts Share Challenges in Human Resources During the Pandemic and Trends in Employee Health and Wellness

Business and Tech

Chris McLaughlin Chief Marketing Officer, LumApps. Chris McLaughlin: At LumApps, we like to talk about engagement, enablement, and empowerment — the three pillars in HR that help with considerable challenges such as employee development and retention. Nikki Salenetri HR Vice President, GYMPASS.

Resources 130
article thumbnail

Celebrate Pride Month by Recognizing the Role of Diversity in Innovation

IdeaScale

However, no matter how flexible the thinking, how we view the world is as much shaped by the outside forces around us as it is by our personal experience. The diverse teams fit the market price 58% better than the homogenous ones. Pride Month emphasizes that different perspectives have always been key to innovation.

article thumbnail

How to Keep Innovating in an Economic Downturn

Innov8rs

Innov8rs | As we seem to heading towards economic downturn, leaders find themselves trying to reduce costs and foster growth at the same time. We have seen this happening during the last economic crisis, when merely 10% of companies performed better at the end of the crisis than they did before it.

How To 105
article thumbnail

Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). But what is the “secret sauce” of winning athletes and companies?

article thumbnail

Successfully Merging Theory and Practice in your Innovation Program

Qmarkets

From 2003 to 2007, I have been in charge of the R&D project portfolio management line of business at a solution provider. One of the challenges we must overcome is that technology and radical innovations are still considered as the only "true innovations". Merging Theory and Practice. Pitfalls to Avoid. How to Tackle the Problem.