If you want someone to make a decision, give them fewer choices
Idea to Value
NOVEMBER 14, 2022
We often think that giving people more choices is better than having fewer choices. After all, wouldn’t we all want to have the option of getting something perfectly suited to our desires, than having to settle for what is available on the shelf? 3% of people who went to the display with 24 jams ended up buying one of the jams.
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