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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. In 2013 the BIT sent out thousands of letters to school students from poor backgrounds, who typically did not apply to top universities.

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The Explosive Power of Trial, Error and Self-Play

Destination Innovation

It was developed over years and played many games against people. Each time it lost the experts would reprogram Deep Blue to overcome the weaknesses they found in its play. He captained the English junior chess team. Deepmind developed a leading AI program, Alphazero.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company. Eventually, Blockbuster filed for bankruptcy in 2010, while Netflix grew to become a streaming giant. Example: P&G used Design Thinking to redesign its Pampers product.

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Best Practices are Stupid

Stephen Shapiro

On April 20, 2010, the environment was dealt a horrific blow. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas.

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Creating the Persuasive Pattern card deck

Boxes and Arrows

Starting in 2010, the collection has now grown large and mature. Having documented useful psychological design principles, I was still struggling to put them to practice with my development teams. Reading up on scores of articles of somewhat complicated psychological concepts was an incomprehensible task for most team members.

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Overcome resistance and capture growth in the Financial Services Industry

Innovation 360 Group

“Companies that master the delicate balance between cutting costs to survive today and investing to grow tomorrow do well after a <downturn>” HBR 2010. It drives innovation to a transactional level and leads organizations to seek the perceived lower risk of acquiring new ideas vs developing them in house.

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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The management consultant giant McKinsey and Co.