Remove who-are-we
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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Why is that stopping people who can afford a new car and need one? Once they gained this insight Hyundai decided on a daring marketing strategy. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation”.

Marketing 203
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Does the Stock Market Inhibit Innovation?

Destination Innovation

Will the same team of people who were so agile and entrepreneurial in the start-up become even more innovative once they have some capital and recognition behind them? Furthermore he found that that the quality of innovation produced by inventors who remained at the firm declined following the IPO and key inventors were more likely to leave.

Marketing 100
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You need a red team, not a red pill

Jeffrey Phillips

Those of us who watched the movie or have seen it on ubiquitous reruns, know what happens next. The metaverses we create for ourselves merely build on what we already know - they don't show us the hidden hands and string pullers behind the scenes. In the Matrix, Morpheus offers Neo the choice of a blue pill or a red pill.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

The holistic approach of how a company is implementing a strategy and works its way towards its vision is described by the logic of all dimensions of its business model – the WHO, WHAT, HOW and VALUE. This figure shows how competitive advantage is generated over a market lifecycle.

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The Book that Took 9 Years to Publish

Stephen Shapiro

Hopefully this article will serve as inspiration (and education) to others who want to publish a book. March 2011: I submitted the final manuscript to Penguin for Best Practices are Stupid. April 2011: Almost immediately after submitting the manuscript, I conceived the concept of a “Challenge Toolkit.” The list grew over time.

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Seven Companies That Failed to Innovate and What Happened to Them

IdeaScale

These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. In theory, getting where we want to go as fast and as luxuriously as possible is a winner. National Geographic. The Concorde. The lesson?

Company 130
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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Nearly all of their brands were struggling with stagnant or declining market share. An obvious example is a clue from 2011 – the public launch of Uber’s ride-sharing program in San Francisco. Many innovation programs, and some R&D teams, benefit from full-time staff who work as designated innovation scouts.

Learning 100