2015 Company Management Strategic Management 
Norbert Bol
OCTOBER 18, 2015
Nowadays, many companies engage in social causes that are aligned with the social concerns of their customers. In the November edition of the Strategic Management Journal Fosfuri et al. 2015) show the effects of social event sponsorship in relation to the timing of new product release, product lifespan and pricing.
Norbert Bol
FEBRUARY 8, 2015
Therefore most organizations have a seperate policy on sustainability or corporate responsibility, which enable them to manage and to act more effectively. Sustainability on a strategic or company level is often difficult to define, measure and manage. Journal of Management, 0149206315569311. Swaen, V.,
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Norbert Bol
NOVEMBER 15, 2015
In a recent article (Wicki, 2015) there is an interesting insight of a failed green innovation and the lessons that can be drawn from this example for those who want to seize business opportunities in the green economy. StrategyBlogs (2015). Sustainability is increasingly seen as a driver for innovation. Norbert Bol. Literature.
Norbert Bol
JUNE 7, 2015
Companies have a responsibility for the environment and society, but on the other hand companies cannot resolve all the environmental and social problems in the world. Successful companies however view sustainability as one of the biggest trends that will shape the future and use sustainability as an innovation tool. Literature.
Norbert Bol
FEBRUARY 21, 2015
Companies that are engaged only in one-way online communication are perceived to be impersonal and therefore fail to demonstrate commitment and care in times of a crisis, while companies that actively engage with audiences can provide a personal touch in their crisis communication that can turn around negative opinions. Grégoire, Y.,
Norbert Bol
AUGUST 30, 2015
When companies are innovating for sustainability there are different strategies that can be pursued. In a recent published article Brocken & Short (2015) give six examples of companies that are taking the sufficiency-based approach as a business model. Brunello Cucinelli – clothing manufacturer: timeless quality clothing.
Open Innovation EU
SEPTEMBER 6, 2018
To my opinion, Mintzberg’s work was a refreshing change to the world of organization design that until then has been largely influenced by Taylor’s Scientific Management Approach and Henry Ford’s efficiency-based adaptation of that. Why this typology: innovation management in organizations. Steve Blank (1995).
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