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Best Strategy Blog in 2015

Norbert Bol

The best read strategy blog in 2015 was the blog from 1 February 2015 about “ Sustainability driving innovation “ I personally like this blog the most as well, as it supports the evidence that sustainability strategies stimulate innovation, beacuse sustainability needs new knowledge and capabilities.

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Sustainability strategy in tough times

Norbert Bol

The april (2015) special edition of the scientific journal of Long Range Planning is called “ Doing more with less? Sustainability strategy in constrained economic times “ The different articles in this special edition all focus on the sustainability behavour of companies in tough times.

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Sufficiency as the ultimate business strategy for sustainability?

Norbert Bol

When companies are innovating for sustainability there are different strategies that can be pursued. In general these strategies aim to create positive benefits and/or to reduce negative impacts for society and nature. Environmental Innovation and Societal Transitions. Norbert Bol. Literature. Bocken, N.

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Sustainable innovation: innovation driving sustainability

Norbert Bol

Successful companies however view sustainability as one of the biggest trends that will shape the future and use sustainability as an innovation tool. Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation.

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Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Practice innovation is another pattern of positive marketing to create new meanings, doings or practices. In that respect it is more than cause marketing, green marketing and social marketing. Norbert Bol.

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Creative independence to innovate together

Norbert Bol

In the recent blog Innovation through collaboration some important conditions were presented how people with different expertise can work together to develop innovative ideas, such as being open to innovative work, respecting others and willing to learn. Strategy & Leadership , 43 (5), 24-31. Norbert Bol.

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Innovation through collaboration

Norbert Bol

In the September 2015 issue of the Journal of Learning, Culture and Interaction, there is an interesting article (Ness & Riese, 2015) about how multidisciplinary groups can create innovation through collaboration. People with special expertise from different disciplines should be open to innovative work. Norbert Bol.