Lessons Learned About Innovation Communications from the City of Calgary
IdeaScale
MARCH 22, 2017
myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. Well, when myCityInnovation launched in May of 2016, Calgary didn’t just send out an email blast and call it good. They launched a full internal multi-channel marketing strategy.
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