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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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The New Customer: How the Pandemic Reshaped Buying Behavior

Business and Tech

Virtual reigns supreme When the pandemic hit in 2020, our ability to interact, sell, and purchase digitally became increasingly crucial to staying connected. The benefits for buyers are undeniable, but sellers are learning there are major perks for them, too. Customers made a mass shift to digital-first and now there’s no turning back.

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Top 10 CPG Industry Trends For 2020

Acuvate

In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. Developments in technology paved the way for innovations in CPG industry and multiple channels to interact with and engage consumers. Omnichannel Sales and customer engagement. Private Label Rivalry.

Trends 72
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The 2020 CIO: Predictions and Insights

Acuvate

But given that today marketing execution is so incredibly dependent on technology, you simply can’t avoid CIO involvement in CX process. Let’s begin with predictions and insights for 2020 that will reinvent the CIO. CIO Reinvention: 2020 and beyond. Learn more: Enterprise AI: The Adoption Strategy & Practical Solutions.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.

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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Instead of the usual COVID-19 statement, let’s take a look at what we’ve learned and where we are now. Three key influential aspects of an impactful email strategy are send times, engagement, and content. billion email users daily (Statista, 2020), the changes in email user routines brought on by continued lockdowns are staggering.

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Praktikum Marketing & Sales bei GLEAM

whataventure

Praktikum Marketing & Sales bei GLEAM. Ein internationales Team aus begeisterten und motivierten Leuten, bei denen Kommunikation, persönliches Engagement und Spaß an der Arbeit ganz großgeschrieben wird, unterstützen dich tatkräftig dabei. Laufendes (FH/ Uni-)Studium idealerweise im Bereich Marketing oder Sales. Anstellung.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".