Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. Kimberly is everything that is right about Atlanta. Q: You joined Brunner in August 2022 as an account director. She’s based in Brunner’s Atlanta office.

Marketing 52

Marketing Meeting Industry Leadership 52

Brunner

APRIL 22, 2022

A national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals judged the entries. The competition drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools. The spots have exceeded target rating point (TRP) goals across all markets.

Video 98

Video Creativity Marketing Competition 98

IdeaScale

JULY 13, 2021

Yet what Manuel Moreno, the company’s corporate director of innovation, noticed was that ultimately the approach was time and location dependent. They sent out emails, engaged with team huddles, put up posters, and engaged the c-suite to speak about it in their corporate messaging.

Case Study 130

Case Study Study Innovation Programs Engagement 130

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product marketing is about bringing a product to market. All the information informs the company’s sales team on how to talk about the products and sell them.

Data 118

Data Technical Review Marketing Design Thinking 118

Christensen Institute

NOVEMBER 3, 2022

How do you talk to students about social capital? If you want students to deepen and expand their networks, what messages and experiences increase the likelihood that they’ll feel confident and inspired to do so? Secondly, whatever words you choose, how you talk to students about networks is equally important. Framing matters.

Software Review 98

Software Review Exercises Engagement Examples 98

Idea Champions

NOVEMBER 8, 2023

Take a look at what a sampling of his clients, from a wide range of industries, have to say about the impact he's had on their conferences. His message is inspiring and authoritative, and his presentation, entirely entertaining. Mitch Ditkoff's keynote presentation was both entertaining and informative. out of 5.0.

Conference 26

Conference Culture of Innovation Engagement Creativity 26

Idea to Value

JUNE 30, 2020

People constantly talk about the importance of innovation and new ideas are encouraged. Harvard Professor Gary Pisano recently wrote an excellent piece on The Hard Truth About Innovative Cultures , which I think perfectly captures the essence of why creating a truly innovative company culture is so difficult.

Culture 342

Culture Innovation Leadership Examples 342

Paul Hobcraft

OCTOBER 1, 2018

When they are constantly scanning reports on the “state of innovation” it can often lull them, to give some that warm glow, others quickly being dismissive, disregarding many of the key messages as “not applicable to me”. Innovation is well behind many other issues being focused upon by directors. Then disruption suddenly hits.

Report 212

Report Innovation Survey Disruption 212

Leapfrogging

APRIL 12, 2024

Communicate more effectively by tailoring messages to the emotional state of the audience. A non-profit director who united a diverse board of directors by recognizing and valuing each member’s unique contributions, thus fostering a collaborative and inclusive decision-making environment.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Training Exercises 100

Brunner

NOVEMBER 30, 2020

In a recent Demand Gen survey, 56% of Millennial respondents held director-level positions or above, and another forty-two percent held managerial positions. Seeing their parents “sold to” during the ‘80s and ‘90s, Millennials are skeptical when it comes to marketing messages. However, with empowerment comes a sense of responsibility.

Artificial Inteligence 64

Artificial Inteligence Survey Strategy Strategy 64

Qmarkets

DECEMBER 8, 2023

Denny Ard (pictured left) is the National Director of EDGE, the Innovation Lab of FORVIS. We have to be somewhat careful about the top of the funnel when it comes to ideas, because we have limited capacity from an innovation standpoint”, says Denny. “If If you’re not responsive enough, you can stifle innovation.”

Idea Management 90

Idea Management Management Crowdsourcing Culture of Innovation 90

Commodore Innovation

MAY 15, 2020

” —senior director of innovation, aerospace industry Chances are you’re dealing with budget cuts for this year, and also anticipating a tough environment in 2021. Formulate a message about the value of innovation to your organization and systematically disseminate that message to those whose support you need.

Innovation 52

Innovation Leadership Brainstorming Collaboration 52

Business and Tech

DECEMBER 14, 2021

Whether it’s your customer relationship management tool, your menu and orders management tool, your point of sale, or your logistics software, being able to not have to worry about the software just working, or potentially running afoul of complex compliance requirements, is key. Jennifer Lujan Senior Director for Social Impact, Eaze .

Technical Review 130

Technical Review Survey Software Review Industry 130

Planview

APRIL 27, 2023

And the more intentional you are about including the people in your company and communicating clearly with them, the more successful your change will be. A single version of “truth” for the portfolio Consistent messaging and transparency, with aggregated portfolio data across business units for meaningful insights.

Change 59

Change Management Technical Review Software Review 59

Qmarkets

DECEMBER 16, 2022

Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives. First of all it would be great to learn a bit about yourself and your role at MARTA. Q: And what about your role in the projects involving Qmarkets?

Crowdsourcing 98

Crowdsourcing Innovation Idea Management Project 98

Brunner

DECEMBER 20, 2023

Brunner developed a category-redefining approach called “YellaWood for Five-Star Backyards” to power messaging and creative assets, including award-winning video spots. If you’d like to get started, we’d love to learn more about your situation. We can share more examples of brands generating results through customer insights.

Marketing 52

Marketing Data Trends Creativity 52

Brunner

JUNE 6, 2023

Ryan Bopp , associate director of Channel Marketing Brunner’s Digital Performance Marketing team has built strong relationships with the top DSPs in order to deliver the best results for clients. “Programmatic buying puts full control in our hands and allows us to manage every bit of those media dollars.

Data 52

Data Management Marketing Report 52

Planview

NOVEMBER 16, 2017

The brainchild of Sharlet Briggs (CEO, Adventist Health Bakersfield) and Amanda Frank (Director of Development, Adventist Health Bakersfield), the “Community Give Back” challenge initiative was recently launched to all AH Bakersfield employees. About the author. Danny Flynn is the Director of Client Success (US West) at Spigit.

Crowdsourcing 55

Crowdsourcing Engagement Trends Creativity 55

Idea to Value

APRIL 11, 2016

In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I don’t want scientists.

Creativity 100

Creativity Trends Training Marketing 100

Innovation Excellence

JULY 2, 2020

I enjoyed not worrying about money for the first time in my life. A former Director at Google once told us that as long as you are learning and happy, you are in the right place, if one of these two aspects is missing, then it’s time to consider making a career move. I had become known as a Googler and I loved it – at first.

Study 83

Study LEAN Culture Marketing 83

Moves the Needle

OCTOBER 12, 2018

Your segment must be about real people who have a common need and desire a similar impact on their life. For Intrigued, this is typically a marketing endeavor to find the right two-part messaging (utility + aspiration) and the right channel to broadcast the message in order to find your early adopters. Is it customer service?

How To 76

How To Tools Marketing LEAN 76

Michael Roberto

SEPTEMBER 19, 2017

Lublin describes how some boards have assigned mentors to new directors, so that experienced board members can help newcomers assimilate to the culture of the group. Lublin offers the example of Carol Martz mentoring new director Amy Chang at Cisco Systems. However, I do have some worries about such systems.

Groups 0

Groups System Culture Meeting 0

Innovation 360 Group

MAY 15, 2015

This Wednesday we had a breakfast seminar about innovation in retail, focusing on the next step of Omni-Channel. Consumers don’t reflect about it, they simply just expect the brand to appear the same, regardless of where they choose to interact with it (website, brick-and-mortar store, pop-up store, through a smart-phone app etc).

Trends 40

Trends Design Strategy Strategy 40

Innovation Walk

DECEMBER 14, 2018

Check out our conversation to discover more about the REframe workshop and Vlad’s perspective on creativity and innovation. “Yes, REframe is always about those two: I would prefer to call authenticity and open collaboration. This is set up by the key persons: leader and his close followers (directors, HR, managers).

Creativity 75

Creativity Collaboration Creative Thinking Groups 75

Boxes and Arrows

JUNE 4, 2013

Before introducing the jurors, Beverly spoke about the mission of the UX Awards, which is “not just to celebrate the winners, but to determine what great, award-winning UX is.” ” After messages from sponsors, the jurors were introduced. Chris Jaffe, director, product innovation at Netflix. The keynote speech.

Fractional CTO 61

Fractional CTO CTO Conference Agile 61

Paul Hobcraft

MARCH 5, 2017

It tells a very powerful message, one of investing in innovation seriously and in sustaining levels, you can grow well above others. The drop in European presence on the list , down 50% within a couple of years, should be raising some hard questions about the future of innovation across Europe. About the Innovation Leaders Analysis.

Analysis 100

Analysis Innovation Trends Collaboration 100

Planview

MAY 11, 2017

During an afternoon panel session on continuous improvement, Jill Waters, Lean Six Sigma Coordinator at Adventist Health, mentioned a key insight about achieving consistent engagement: “We make sure that we continue to communicate with the community. The reality is, it’s easy for employees to forget about your company’s ideation program.

Conference 61

Conference Ideation Crowdsourcing LEAN 61

BrainZooming

NOVEMBER 28, 2017

He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move. “I I don’t think I had any clue, at the start, about the impact the blog would have on my life.”.

Creativity 75

Creativity eBook Strategy Strategy 75

Be-novative

JUNE 16, 2021

We captured our takeaways on a Problem & Opportunity Map about how to go towards fully empowering people: LISTEN AND BUILD EMPATHY. Reflecting back and actually talking about recent successes and valuing trials but failures is one of the most important and talked about, yet least kept methods to empower people.

Learning 52

Learning Trends Engagement Tips 52

BrainZooming

APRIL 28, 2016

Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. BTW, did I mention the Kansas City Royals are the 2015 World Champions? Just checking. wanted to make sure you knew that!

Strategy 40

Strategy Strategy How To Case Study 40

CMOE

NOVEMBER 4, 2021

This can foster stronger awareness and collaboration to further bolster the message of great safety among the team. With the help of Beekeeper , a mobile app, ice cream manufacturer Wells Enterprises was able to share urgent safety information instantly and, more importantly, accurately send those messages in a team member’s native language.

Engagement 52

Engagement Underperforming Technical Team Management How To 52

Planview

MAY 11, 2017

During an afternoon panel session on continuous improvement, Jill Waters, Lean Six Sigma Coordinator at Adventist Health, mentioned a key insight about achieving consistent engagement: “We make sure that we continue to communicate with the community. The reality is, it’s easy for employees to forget about your company’s ideation program.

Conference 56

Conference Ideation Crowdsourcing LEAN 56

Qmarkets

DECEMBER 15, 2022

Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives. First of all it would be great to learn a bit about yourself and your role at MARTA. Q: And what about your role in the projects involving Qmarkets?

Crowdsourcing 52

Crowdsourcing Innovation Idea Management Project 52

mjvinnovation

MAY 24, 2019

In this context, Big Data provides important data about customer behavior. To extract competitive advantages from the data, you need to know what you want with them, that is what Jorge Mendes, Strategic Director of Business Intelligence at MJV, says. For the expert, it is essential to decide which problems need to be solved.

Big Data 40

Big Data Data Survey Technical Review 40

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. I told him that I had learned long ago that to keep that from happening, you need to on-board/train your team about mission and intent. What I’m about to describe here is quite different.

Technical Review 71

Technical Review Marketing Culture Data 71

Paul Hobcraft

FEBRUARY 21, 2017

This time last year we saw the takeover of Fahrenheit 212 by Cap Gemini and I wrote about it here under “ In the blink of an eye, it gets something bigger.” Companies are under mounting pressure to satisfy a range of competing interests,” said Scott Anthony, managing partner at Innosight, who will become a Huron managing director.

Disruption 92

Disruption Industry Innovation Design 92

Acuvate

MARCH 27, 2020

– An employee who is sick and worried about how many sick leaves are left? Key Use Cases You Can Consider: Crisis communication: Notifying employees about important information and providing location-specific emergency contacts. The chatbot sends a friendly message every morning asking if the employee is feeling well or not.

Disruption 59

Disruption Tips Policies Trends 59