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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 141
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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets. The Challenge. So it turned to IdeaScale. The Solution.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ?

Strategy 261
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.