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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The answer is: 10 years to change a culture

Jeffrey Phillips

Many of us who work in the consulting and strategy space often talk about the difficulties in understanding and more importantly, changing a corporate culture. The original culture: safety Think about it - airlines and airplanes are only viable if the flying public thinks they are safe.

Culture 211
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5 Factors Determining Success or Failure in the Shift From Project to Product

Planview

He was referring to the ground-breaking shift of digital innovation from the hands of a few tech giants and unicorns to the many enterprise organizations powering the world economy. Without this commitment, consequences include slow delivery and increased technical debt.

Project 52
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The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

These are the really big carbon emitters and it is argued that they could achieve, using known technologies already under development a pathway to complete carbonization over the next decades. With today’s technology, we can already increase the share of cost-competitive non-fossils from 20% of the primary energy supply to 30%.

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“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

“Decoupling” the value chain is the next big strategy for digital innovation and business models. Digital disruption isn’t just about the internet or mobile technology. In the physical world, print-based newspapers bundled articles, restaurant reviews, and classified ads. Disintermediation wreaked havoc.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Additionally, an Accenture study revealed how technology leaders, companies that invested heavily in technology during the COVID-19 crisis, have been growing at a faster rate than their competitors. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.

How To 105
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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.