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Integrating corporate sustainability in strategic management

Norbert Bol

Based on a literature review of 114 peer-reviewed scientific journal articles it shows that sustainability is an important topic for managers but they just rarely consider it in strategic management. Many companies therefore still lack a strategic approach to integrating corporate sustainability into strategy.

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Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Mike Brown.

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The Way to Successfully Share a Strategy

BrainZooming

Two junior team members in chief of staff / program manager roles asked how to best align with senior leaders to successfully share a strategy across an organization. The Way to Successfully Share a Strategy. Facilitate objectivity when judging the effectiveness and success of early strategy implementation.

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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Here are specific examples of how these technologies can be applied: Strategic Planning and Decision Making AI algorithms can analyze vast amounts of data to identify trends, opportunities, and threats. Improve Financial Management AI platforms analyze financial data in real-time, offering insights for cost reduction and revenue optimization.

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Passing 100 Strategy Blogs: Innovation for sustainability is complex but has a global interest.

Norbert Bol

Today I am writing my 100th blog post on Strategy Blogs. When I started to blog about strategy, innovation and sustainability, I had no experience in blogging. The main idea was to explore the possibilities of blogging about a topic that I find very intriguing, which is: “how to manage innovation for sustainability”?

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5 Advantages of Strategy Statements with Simple Language

BrainZooming

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business. Think about that for a minute.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy.