Remove how-understanding-customers-jobs-to-be-done-drives-innovation
article thumbnail

Jobs to be Done Framework Training

InnovationTraining.org

Learn about this innovation framework and find training resources, articles, tips, and more. JTBD (or Jobs to Be Done) is a theory that describes consumer action. Consumers buy products and services to get jobs done – and while the individual products/services come and go, the underlying job-to-be-done remains.

article thumbnail

Top Jobs to be Done Books (JTBD)

InnovationTraining.org

In a previous article, we covered training on the Jobs to be Done framework – a popular theory that describes and explores consumer action. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. Jobs to be Done: Theory to Practice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Start with the simplest tools that get the job done.

article thumbnail

Innovators will win with seamless experiences

Jeffrey Phillips

I've written before, both on this blog and on the blog I share with Paul Hobcraft about platforms and ecosystems about the need for seamless experiences. These new products are often interesting but not "seamless" - customers encounter challenges when attempting to use these new solutions in their everyday settings.

article thumbnail

21 Common Innovation Myths & Misconceptions Debunked

Idea to Value

As all of us working on innovation know, it’s quite an opaque topic that many innovators and organizations don’t talk about openly. As a result, innovation is an area that’s fraught with many common myths and misconceptions. But, without further ado, let’s get to these myths and misconceptions on innovation. The Reality.

article thumbnail

The Age of Innovation is Here to Stay, Are You Prepared for It?

Idea to Value

For most of us, it’s now impossible to think of the business world without all of the technology and the services built on top of these two innovations. Yet, what if these innovations are just teaser of what is to come in the next couple of decades: the next golden age of innovation? A short primer on innovation.

article thumbnail

Innovation Culture – The Ultimate Guide

Idea to Value

Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders. What is an innovation culture? The question we need start with is to actually define what an innovation culture is. Why is an innovative culture so important?

Culture 342