blogs the-spirit-of-creativity 
Idea to Value
MAY 19, 2021
On this blog, it is important that I address one of the biggest hurdles of an evidence-based creativity approach, like the one I teach. And that is that a lot of famous, professional artists don’t feel like they can explain where their creativity comes from. I prefer to talk about what the research tells us.
Tullio Siragusa
OCTOBER 9, 2023
As AI and sophisticated systems become the norm, it’s essential for organizations to retain their creative spirit, agility, and grit. However, they lack the empathy, curiosity, and creativity that humans possess. As AI assumes a bigger role, companies must be careful not to lose sight of the human element in their operations.
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Innovation Excellence
AUGUST 31, 2021
In our second blog in this series of three, we opened the door to a threshold for a new kind of co-creative, collaborative and cohesive team spirit that catalyzes change through “innovation evangelism”. Focusing on building both internal and external talent, through … Continue reading →
Tullio Siragusa
OCTOBER 16, 2023
Redefining Conflict Resolution: The Design Thinking Way Business conflicts have been a staple challenge since the advent of commerce. However, the dynamics have evolved, particularly with the onset of digital industries and multicultural teams. As conflicts become more nuanced, leaders seek innovative methodologies for resolution.
Tullio Siragusa
SEPTEMBER 25, 2023
The Personality of a Business: More Than Just a Brand Image What makes you loyal to a brand? It’s more than just their products. In our day-to-day life, we often ascribe personalities to the people we meet — the cheerful neighbor, the meticulous colleague, or the compassionate friend. It’s not just the quality of products or the catchy jingles.
IdeaScale
MARCH 28, 2017
When playing the role of culture creator, the leader’s primary task is to ensure the spirit of the innovation process is understood, celebrated, and aligned with the strategy of the organization. Getting to a place where courage, creativity, and collaboration is the norm for addressing problems or pursuing opportunities can be difficult.
Daniel Burrus
MARCH 1, 2023
From the iPod at Apple to the Happy Meal at McDonald’s—both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels. Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively.
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