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Top Jobs to be Done Books (JTBD)

InnovationTraining.org

Check out these popular JTBD book recommendations. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. Check out our lists of innovation books and design thinking books to read. Jobs to be Done: A Roadmap for Customer-Centered Innovation.

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Jobs to be Done Framework Training

InnovationTraining.org

Ultimately, organizations can use the JTBD framework to get a better understanding of what their market wants or needs and create a more compelling customer experience. In this blog post, we’ll share helpful resources for Jobs to Be Done framework training, including expert articles, videos, and books to check out. JTBD Canvas.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. CB is a graduate of the New School for Social Research.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

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Three Ways to Get Buy-in for Unsexy Projects

New Markets Advisors

Every manager in the corporate world has a wishlist of projects that have been relegated to the back burner. Ultimately, those projects that aren’t exciting get deprioritized, regardless of the potential value they could add. Regardless of why your project is important, I offer three strategies for getting buy-in from above.

Project 40
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Creative Construction – Book review

The Inovo Group

Well-respected Harvard Business School professor and HBR contributor Gary Pisano has weighed in on the topic of large company innovation in his new book ‘Creative Construction’. This book is a worthwhile, albeit high-level, treatment of the topic with a rich set of descriptions and examples. Highlights. Gary Pisano, PhD.

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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. Too often I see omnibus research projects that try to answer dozens of different questions that have been floating around the organization.