campaigns 
Brunner
APRIL 11, 2024
Campaign objective: LaRosa’s wanted to build awareness of meatless menu options available during Lent in a campaign targeting their active family audience. Hungry yet?) The video spots and POS/OOH highlighted the wide variety of menu items that offer customers great tasting options for sharing a Lenten meal.
IdeaScale
APRIL 15, 2020
Do you need help organizing your COVID-19 response campaigns? Because of this, we will sponsor two public Betterific campaigns. The first campaign requests ideas to help hospitals and health organizations communicate more effectively during a health crisis. IdeaScale has you covered. IdeaScale Is Here for You.
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IdeaScale
MARCH 24, 2020
We were heartened, also, to see that many of our customers and partners are taking this moment to look to their network for solutions and novel responses by launching COVID-19 crowdsourcing campaigns. The post Example COVID-19 Crowdsourcing Campaigns appeared first on IdeaScale. We pledge to be here for you in the coming months.
Brunner
FEBRUARY 26, 2024
Creative campaigns for two Brunner clients — Church’s Texas Chicken and Goodwill of North Georgia — won Gold and Silver ADDY Awards at the Atlanta Ad Club’s American Advertising Awards Gala on Feb. Gold ADDYs recognize the highest level of creative excellence, and Silver ADDYs honor work that’s considered outstanding.
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.
Brunner
OCTOBER 21, 2022
When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. Many platforms have been very transparent in their efforts to combat bots, with the goal being to cut down on wasting spend and misleading campaign results. LinkedIn provides the most premium audience in B2B.
Brunner
APRIL 22, 2022
The IUP team wanted to reach target audiences in a way that wouldn’t look or feel like any other college’s recruitment campaigns. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
Advertiser: ZoomInfo
Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
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