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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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Adjusting to a changing world

Paul Hobcraft

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.

Change 217
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Hinders Responsiveness to Change In a rapidly changing business landscape, agility and adaptability are crucial.

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Sustainability will increasingly come through innovation ecosystem designs

Paul Hobcraft

Broader collaborations will become central for future organizations to find ways to cooperate, network and build relationships, that recognize the partnership value, to achieve a sustainable, future business that offers impact and connected design for customers to value, that meets their changing needs.

Design 130
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Choosing your direction of travel

Paul Hobcraft

You know they are nowhere at the point of really understanding the potential of the changes that could take place within adopting a broader view on all aspects of innovation. The thinking through on the contribution around innovation needs to be changed. Can this change? You breed risk adversion. Industry 4.0

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The need for Transformational Innovation

Paul Hobcraft

Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition. Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed.

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We need a new Energy Mantra- innovate, innovate, innovate.

Paul Hobcraft

We must nurture innovation and continuously look for ways to facilitate its pathway in the Energy Transition we are presently travelling. To avoid the predicted consequences of climate change, the global energy system must rapidly reduce its emissions. They all need a purposeful design of a new, cleaner energy system.