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We All Need To Learn The Change Lifecycle

Digital Tonto

When a transformational initiative fails, it's often said that it was because people don’t like change. Everywhere I go in the world, no matter what type of group I’m speaking to, people are enthusiastic about some kind of change. It’s other people’s ideas for change that they aren’t so crazy about. That’s not really true.

Change 197
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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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Adjusting to a changing world

Paul Hobcraft

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.

Change 217
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The necessity of market creating innovations

Christensen Institute

At the Christensen Institute, we espouse the virtues of market-creating innovations. Market-creating innovations transform complex and expensive products into simple and more affordable products, making them accessible to a wider segment of the population–nonconsumers. Javier Lozano’s market-creating innovation targeted these people.

Marketing 115
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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Choosing your direction of travel

Paul Hobcraft

You know they are nowhere at the point of really understanding the potential of the changes that could take place within adopting a broader view on all aspects of innovation. The thinking through on the contribution around innovation needs to be changed. Can this change? You breed risk adversion. Industry 4.0

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The need for Transformational Innovation

Paul Hobcraft

Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition. These are the ones that change how we work, undertake business, or combine what was previously separated into a new business model to undertake a different way of working or thinking.