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Innovating During and Post-Crisis: How to Keep the Momentum

IdeaScale

Around 90% of executives say they expect the pandemic to change the way they do business for at least five years. One of the biggest changes to transpire during the last couple of years has been the transition to more “digital” channels for customer service and sales. Use Customer Insights to Discover Opportunities.

How To 147
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Innovating when everything is "as a service"

Jeffrey Phillips

I've been talking with a number of people who are more connected and smarter than me about digital transformation. Some products, like Alexa, create interesting data about the searches people conduct. In the past, we thought of disruptive new products, and occasionally thought about disrupting a channel or business model.

Data 174
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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. We’re agile and we’re moving forward — and we’re trying to move this industry forward.”

Data 52
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Innovating what we innovate

Jeffrey Phillips

I wrote Relentless Innovation as a way to frame some of the things I'd learned about the way culture resists change, and how a "business as usual" approach can stymie innovation. Our businesses are "built to last" and meant to gain scale quickly and then lock in customers and channels to drive more revenue and profits.

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New innovation approaches to counter the fear of Business Contagion

Paul Hobcraft

Choosing new innovative approaches to counter the fear of Business Contagion. ” the fear of business contagion required different innovation response.” What has been changing in how we approach innovation, and have we taken the opportunity to radically revise the innovation system and process accordingly? In my first post.”

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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

That pivot meant moving away from independent brand strategies and campaigns to a more consistent brand purpose, with two primary goals: driving growth and delivering value to customers. a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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BIG Ideas: How ICL Built a Billion Dollar Innovation Accelerator

Qmarkets

In 2020, ICL launched its BIG (Business Innovation for Growth) Internal Innovation Accelerator. To innovate better, Croitoru recognized the need for greater collaboration between teams and divisions across the business. ICL’s story begins at the lowest point on earth. To find out, let’s dive into the world of BIG.

Ideation 105