article thumbnail

Your competition is not who you think it is

Idea to Value

But in most cases, this is not a company’s real competition. Target companies or consumers in the market who are not using any product or service similar to yours. In a variety of situations and markets, the people not using a category of product will far outnumber those who do. This is the huge, invisible target market.

article thumbnail

Is Zoom video a competitor to Hugo Boss?

Idea to Value

Perhaps the increase in remote working is bringing a different change to the fashion market. Everyone has made jokes about how they are on Zoom video calls wearing sweatpants or pyjamas under the table. It is just another example of companies not necessarily realising who their real competition is.

Video 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Simple Growth Hacks for Startups

Leapfrogging

That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos. Become a Video Star. your website).

Video 130
article thumbnail

Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets.

article thumbnail

What are your innovation ambitions for next year?

Idea to Value

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. leadership doesn’t know if they are falling behind their competition.

Video 260
article thumbnail

What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

Take a look at this video of a few Australian guys beach-fishing for tuna with the help of a drone. When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? Here’s what an agile mind-set’s made of. BY FAISAL HOQUE.

Video 52
article thumbnail

What This Video Of A Drone Fishing For Tuna Can Teach You About Disruption

Faisal Hoque

Take a look at this video of a few Australian guys beach-fishing for tuna with the help of a drone. When someone comes out of left field with an idea that turns your market sideways, how are you going to get your whole organization to adapt on a dime? Here’s what an agile mind-set’s made of. BY FAISAL HOQUE.

Video 52