Wed.Jun 21, 2023

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How Melinda Emerson Is Educating and Empowering America’s Entrepreneurs

Business and Tech

Melinda Emerson, AKA SmallBizLady , is a leading expert on small business and becoming your own boss. We asked her about the current climate for entrepreneurs looking to start their own businesses and any advice she had for those looking to forge their own path in the business world. Now that COVID is pretty much in the rearview mirror, is this a good time for budding entrepreneurs to take the leap and start their own businesses?

Marketing 246
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How to Create an Impactful Innovation Environment

HYPE Innovation

The culture and atmosphere in a team can either stimulate a spirit of innovation or destroy the thirst for it. How can you create and positively influence your organization's innovation environment to foster collaboration and interaction and ensure you maximize the potential for success?

How To 130
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Why Small Businesses Should Prioritize CSR Right Now

Business and Tech

Carolyn Berkowitz is the president and CEO of the Association of Corporate Citizenship Professionals (ACCP), which advocates for corporate social impact professionals. We talked to her about why businesses should be a force for social and economic good, and how organizations with fewer than 500 employees can develop and implement policies to achieve this goal.

Policies 245
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What is Quantitative Observation? Definition, Types, Methods, and Best Practices

IdeaScale

What is Quantitative Observation? Quantitative observation is defined as a research method used to collect numerical data and measure specific variables in a systematic and objective manner. It involves the observation and measurement of phenomena, events, behaviors, or characteristics to gather quantitative data for analysis and interpretation. Quantitative observation provides researchers with empirical [.

Analysis 130
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Work Hard, Play Hard: The Scaling Coach Shares Tips for Building a Better Business

Business and Tech

Bill Gallagher, AKA the Scaling Coach , is a keynote speaker and entrepreneur who helps fellow founders and CEOs grow their businesses sustainably, often through fostering more productive and more positive environments. We asked him about some of the keys to creating a better workplace environment, and how to overcome the growing pains inherent in running a successful business.

Tips 244
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What is Market Research? Definition, Types, Process, Examples and Best Practices

IdeaScale

What is Market Research? Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions. Market research provides valuable insights into consumer behavior, preferences, and [.

Marketing 130

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What is Qualitative Research? Definition, Types, Examples, Methods, and Best Practices

IdeaScale

What is Qualitative Research? Qualitative research is defined as an exploratory method that aims to understand complex phenomena, often within their natural settings, by examining subjective experiences, beliefs, attitudes, and behaviors. Unlike quantitative research, which focuses on numerical measurements and statistical analysis, qualitative research employs a range of data collection methods to gather [.

Examples 130
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How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

According to the MetLife and U.S. Chamber of Commerce Small Business Index for the first quarter of this year, small businesses’ concern over inflation has reached a new high as more brace for an uncertain future. With inflation keeping costs high, and high interest rates , smart business owners are asking themselves how to weather the storm. Here are three things small business owners can do now to navigate the changing economic landscape: 1.

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What is Qualitative Market Research? Definition, Methods, Examples and Best Practices

IdeaScale

What is Qualitative Market Research? Qualitative market research is defined as a systematic and open-ended market research method used to gain understanding of consumer behaviour, perceptions, preferences, and motivations. It involves the collection and analysis of non-numerical data from research respondents to uncover rich insights that quantitative market research methods may not capture. [.

Marketing 130
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Why Millions Are Leaving Their Jobs to Realize the Benefits of Self-Employment

Business and Tech

Keith Hall is the president and CEO of the National Association for the Self-Employed (NASE) , which provides advocacy and resources for the nation’s self-employed workforce and micro-businesses. He shared what entrepreneurs need to know in order to succeed in the current economic climate and in the future. Keith Hall President and CEO, National Association for the Self-Employed (NASE) “It takes courage and perseverance to enter the ‘unknown’ of self-employment as opposed to th

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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The planning out of this Composable Innovation Enterprise Framework

Paul Hobcraft

As I mentioned in a previous post, for any innovation enterprise change, I do not recommend a “big bang” solution; it should be phased to validate and grow to understand, build up validation, justify making the changes, bedding in the thinking needed and approaches to provide the level of returns and the growing understanding of cost/ benefit conversion.

Agile 130
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How an Entrepreneur Empowered Foster Kids During the Pandemic

Business and Tech

Cynthia Johnson co-founded the Santa Monica, CA-based marketing agency Bell +Ivy as well as the non-profit WonderKey, which provides tech to foster kids. She’s also on the advisory board for the tech, business, and educational advisory firm Millennium Alliance. We talked to her about what interested her about the world of non-profits, and how she navigated philanthropy and business during the COVID-19 pandemic.

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Why understanding Modularity Theory is key to market creation

Christensen Institute

A decade ago, MercadoLibre, the Argentinian online marketplace and e-commerce giant outsourced delivery to third-party companies, barely touching the packages customers purchased on its platform. Today, the company has built a logistics business that handles 93% of its e-commerce packages. To build trust on its platform, the company also built its own payment system, MercadoPago.

Marketing 105
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Tony Robbins’ Tips for New Business Owners

Business and Tech

We asked legendary business and life coach Tony Robbins to share his advice for new and aspiring entrepreneurs. Here’s what he had to say: When did you first learn you had a passion and talent for inspiring others? I grew up in a tough environment. I had four different fathers and I remember telling my very strong-willed mother, “ Mom, I’m confused.

Tips 130
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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How AI Can Help Stressed-Out Managers Be Better Coaches

Harvard Business Review

The expectations placed on managers to assess and guide their employees’ performance have increased, a trend amplified by generational shifts and remote work. Employees want frequent, personalized, one-on-one coaching, but managers are constrained by their already heavy burdens. New AI tools show promise to improve the efficiency and effectiveness of managerial coaching — but first, common sources of fear and mistrust must be overcome.

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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. Drew Ament Owner and Managing Partner, Press1toTalk “Our coalition is fighting to protect digital advertising tools that have leveled the playing field for small business owners of every background and industry.” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e

Data 130
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Where Religious Identity Fits into Your DEI Strategy

Harvard Business Review

Companies generally avoid acknowledging religious differences at work because they fear doing so creates legal risk. This is short-sighted. People’s religious identity is a form of diversity, so religion must be part of any company’s DEI strategy. These seven best practices will help companies embrace religious diversity.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. The language model’s ability to generate human-like responses to text prompts has helped teams generate everything from content thought-starters to compelling ad copy to Excel formulas.

ChatGPT 80
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Are You Frustrated with Your Team’s Ability to Solve Problems?

Harvard Business Review

Often when you feel like your team isn’t working together to effectively problem solve, it’s because you don’t understand various team member’s problem-solving styles. The author, who has studied how people make decisions for 30 years, has identified five archetypes she calls problem-solving profiles. Adventurers are optimistic, confident and tend to go with their gut reactions.

Study 85
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A People-First Perspective on Corporate Innovation

Innovation Excellence

GUEST POST from Stefan Lindegaard As we ponder on corporate innovation, our minds often dart to the latest technologies, inventive solutions, or groundbreaking business models. While these components have their place, my 25-year journey, dotted with experiences from hundreds of innovation teams, has shown me a deeper truth: people form the core of corporate innovation.

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Global Growth Needs a Local Approach

Harvard Business Review

How Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets.

Meeting 81
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If you want to change things, do a demo.

Mike Shipulski

When you demo something new, you make the technology real. No longer can they say – that’s not possible. When you demo something new, you help people see what it is and what it isn’t. And that brings clarity. When you demo something new, people take sides. And that says a lot about them. When you demo something new, be prepared to demo it again. It takes time for people to internalize new concepts.

Change 52
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How Mature Companies Are Scaling Transformational New Businesses

Scaling transformational innovations in large companies is challenging due to ‘Company Fit’ issues, which arise when the resources, processes, and priorities (RPPs) of the core business are not aligned with the needs of the new business. Many companies have learned how ambidexterity—the ability to both ‘exploit the present and explore the future,’ can help them address these issues for ideation and incubation of new innovations, but scaling transformative business innovations remains a challenge

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Succeeding as a First-Time Manager

Harvard Business Review

Three women who’ve recently moved into management speak candidly about learning how to lead.

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Thriving with Expert Advising: Getting What You Want and Need

Yet2

The Rolling Stones knew an important scouting truth: “You can’t always get what you want , but if you try sometimes, you’ll find you’ll get what you need.” Our scouting and expert advising leads clients to understand their wants and needs and how to achieve them. yet2 ’s strategic insights, clarifying vision, and ability to drive client success make our expert advising a valuable tool in our client’s toolbox.