Tue.Nov 07, 2023

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Ten Modern Examples of Bad Assumptions

Destination Innovation

Bernie Madoff Here are ten instances from the recent past where people or institutions made assumptions that turned out to be badly wrong: New Coke 1985: After many secret tests and focus groups, the Coca-Cola Company assumed that changing the formula for their flagship product would be well-received, but it led to a backlash from customers. Year 2000 Computer Bug: There were dire predictions and anticipation of widespread computer failures at the turn of the millennium due to the Y2K bug led to

Examples 169
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How Leaders Can Create a Purpose-Driven Culture

Harvard Business Review

Companies are increasingly emphasizing a corporate purpose beyond mere profitability. The success of this integration largely hinges on organizational culture. Leaders, spanning all tiers, need to genuinely exemplify and articulate the company’s values, as demonstrated by companies like Netflix and LUSH. It’s vital for employees to perceive their daily roles as contributing to this larger purpose, with firms like Atlassian and Cisco offering noteworthy models.

Culture 142
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Exploration and exploitation in market creation

Christensen Institute

Understanding a new concept can sometimes best be done by analyzing it through an older lens. Our last Thursday Theory Tips piece touched on the potential impact that creating new markets can bring to a nation’s development, and Efosa Ojomo’s latest piece demystifies the process of market creation. This piece will use the older, potentially more familiar, concept of exploration vs. exploitation to better understand what activities in the three phases of market creation might look like.

Marketing 119
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How Generative AI Will Transform Knowledge Work

Harvard Business Review

Generative AI can be a boon for knowledge work, but only if you use it in the right way. New generative AI-enabled tools are rapidly emerging to assist and transform knowledge work in industries ranging from education and finance to law and medicine. Companies are starting to introduce generative AI-powered innovations into their processes, and to promulgate policies on how to use the tools safely.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Eddie Van Halen, Simultaneous Innovation and the AI Regulation Conundrum

Innovation Excellence

GUEST POST from Pete Foley It’s great to have an excuse to post an Eddie Van Halen video to the innovation community. It’s of course fun just to watch Eddie, but I also have a deeper, innovation relevant reason for doing so. Art & Science: I’m a passionate believer in cross-pollination between art and science.

Video 116
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4 Factors That Will Help Project Managers Fulfill AI’s Potential

Harvard Business Review

According to Gartner, 80% of project management tasks will be run by AI by 2030. Indeed, AI is transforming every aspect of work, including our management of people and projects. However, to realize AI’s transformational potential for project management, four critical pieces must come together: 1) organizations will need high-quality data; 2) human employees will need to think of AI as a copilot; 3) humans will need reskilling; and 4) organizations will need to prioritize the human experience.

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A 6-Step Plan to Prepare for Any Career Setback

Harvard Business Review

Revenue spirals, industry shifts, and legislative changes can have unexpected ripple effects on your career advancement. Developing a predetermined fallback plan allows you to proceed with a clear head if you’re faced with a career setback. Importantly, fallback plans are not a marker of failure. Considering your options is an essential part of career exploration, adaptation to sudden transitions, and commitment to growth.

Industry 125
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Social capital, not just skills, paves the way into tech careers

Christensen Institute

What does it take to launch a career in tech? As one of the fastest growing sectors of the last decade, that question has dominated career pathways conversations. But time and again, efforts to build and diversify the technology sector’s talent pipeline focus on tech skills while ignoring the role of networks in helping students launch and sustain their career journeys.

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Creating an Organizational Culture That’s More Inclusive for Black Employees

Harvard Business Review

What comprises an organizational culture that makes Black employees feel welcomed and valued? According to research and in-depth interviews, two qualities stand out, particularly among Black workers in market-focused sectors: the ability to collaborate and the space to be open about race at work. Both are areas where organizations are slowly moving the needle, and they should continue to do so in order to make organizations more racially inclusive.

Culture 116
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Your Innovation Won't Succeed Without Authentic Demand. Here's How to Find It

Entrepreneur - Innovation

It isn't just enough to invent a new product, service, or solution.

How To 112
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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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How Should Meta Be Governed for the Good of Society?

Harvard Business Review

The Oversight Board is an outside entity that governs Meta’s social and political power. Is it a good alternative to government regulation?

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Navigating the Shift from Project to Product: A Map for Success 

Planview

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? The secret lies in transitioning from a project-oriented management approach to a product-centric model. It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

Project 69
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A High-Performance Coach on the Key to Achieving Your Full Potential

Harvard Business Review

A conversation with Michael Gervais about how to overcome the fear of other people’s opinions to perform at your best.

How To 100
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Unlocking Your New Potential: The Power of a Talent Inventory

BrainZooming

When was the last time you performed a personal talent inventory? If you can't remember or you never have, it's time to do it. If it's been more than a year, it's time to do it.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Brunner’s Search Engine Marketing Team Earns Prestigious Google Ads Search Professional Certification

Brunner

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. You need a solid plan for keywords, campaigns, and budget to make the most of every dollar — especially on the dominant platform, Google.

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FREE THE GENIE: The Art & Science of Going Beyond Limiting Assumptions

Idea Champions

If you are looking for a kickoff conference keynote that will energize, inspire and establish the kind of mindset conducive to real learning, engagement and commitment, keep reading. As an internationally acclaimed thought leader in the field of innovation, I know how to spark breakthrough in even the most curmudgeonly conference attendee. My Free the Genie keynote is a time-tested way to help audiences unlock and unleash their innate brilliance.