Ten Modern Examples of Bad Assumptions
Destination Innovation
NOVEMBER 7, 2023
Bernie Madoff Here are ten instances from the recent past where people or institutions made assumptions that turned out to be badly wrong: New Coke 1985: After many secret tests and focus groups, the Coca-Cola Company assumed that changing the formula for their flagship product would be well-received, but it led to a backlash from customers. Year 2000 Computer Bug: There were dire predictions and anticipation of widespread computer failures at the turn of the millennium due to the Y2K bug led to
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