Innovation is the one thing you can't delegate
Jeffrey Phillips
JULY 6, 2015
Peter Drucker made the claim that the modern corporation has two real purposes: marketing and innovation. Everything else, he said, are costs. If Drucker was right, what does that say about most executives, who are busy managing costs? In effect Drucker is saying that they are ignoring the two most important functions of a business. In a large corporation, it's difficult to obtain the attention and mindshare of any senior executive.
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