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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. Create engaging and helpful content your audience cares about Now comes the fun part. What is content strategy? Ready to get started on a content strategy ?

Roadmap 98
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Creating Roadmaps for Success: How to Design and Run a Strategic Planning Offsite

Leapfrogging

Engaging in this practice equips you with a clearer understanding of where your organization stands and where it needs to go, helping to navigate through competitive and rapidly changing markets. Engagement : Increases engagement and ownership among team members by involving them in the strategic process.

Roadmap 100
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A New Integrated Innovation Engagement System

Paul Hobcraft

A more integrated solution that takes our understanding of innovation and how to manage it, into the realms of ecosystems and platforms in its design and thinking. We need to get far more comfortable with working in ecosystems, managed in platform designs to work more collaboratively. Does it make sense? Does it make sense to you?

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Spotless: An Innovation Roadmap

InnovationManagement

Bridie Scott is an Innovation Manager at Spotless and she’s taken the business on a journey from a large-scale company with big goals to a company that is listening to and empowering all of their frontline employees in the innovation process. The post Spotless: An Innovation Roadmap appeared first on Innovation Management.

Roadmap 76
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Innovation-led Transformation: Unleashing the Power of Middle Managers

Cris Beswick

Leaders shouldn’t ‘settle’ The antidote to this pervasive challenge lies in harnessing the unique perspectives and capabilities of an organisation’s middle management layer. Middle managers, however, occupy a unique vantage point that bridges this divide. It’s not top-down or bottom-up but middle-out.

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The Importance of Listening When Developing a Product Roadmap

Anaqua

In developing the Anaqua 2022 roadmap for our AQX IP management platform, we listened to our customers, listened to the market, then we worked directly with our customers through two rounds of interviews, sharing and refining our thoughts with them, and listened again. The product roadmap process at Anaqua is always iterative.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.