our-customers 
Rmukesh Gupta
OCTOBER 4, 2021
In an insightful post, the strategy guru Roger Martin talks about the different facets of customer feedback, from a product development perspective. If you are a product manager or in any way responsible for collecting customer feedback, I would highly recommend that you read his entire post first. You can read his entire post here.
Harvard Business Review
NOVEMBER 22, 2022
A conversation with Georgetown’s Christine Porath about how to improve customer-facing work in an era of incivility.
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Wazoku
MARCH 4, 2019
At Wazoku the tools and processes we recommend to our customers when generating ideas or solving business challenges are the same we adopt internally. Balbu, is what we’ve branded our own idea management platform instance in our organisation. bilion tonnes worth of food 6 Next we learn and get inspired from our customers.
TechEmpower Innovation
JULY 24, 2023
It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? will you leverage?
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this.
Innovation Excellence
MAY 9, 2024
When it comes to customer service and customer experience (CX), there is a difference between perception and reality. First, how we think our customers perceive our customer service and CX is often not the […]
Business and Tech
JUNE 21, 2023
The pandemic overhauled nearly every aspect of our lives. Customer behavior was one of the most dramatically impacted. In fact, a whopping 78% of small- and midsize-business leaders reported a change in customers’ buying behavior as a direct result of the pandemic, according to research from Vistage Worldwide, Inc.
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?
Speaker: Anne Steiner and David Laribee
To understand how a great DX can contribute not only to the well-being of our development teams, but also to the broader objectives of product success and customer satisfaction, we first need to understand the relationship between DX and the Product Manager Experience!
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Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
We want our products to make a difference for our customers as well as our company. We can decide when to replan when we visualize our cycle time and lead time. We also know that short feedback loops aid in replanning. But how long should those feedback loops be? And how do we see all of those loops?
Advertiser: ZoomInfo
In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.
Speaker: Bob Caporale, Founder of Strategy Generation Company
As product managers, we’ve likely all faced this situation at some point in our careers. But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. Align your company’s strategic goals to your customers’ unmet needs.
Speaker: DeAnna McIntosh, Retail Growth Strategist
We must still find ways to be innovative in order to remain at the forefront of our customer's minds. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
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