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Research: Why People Really Buy Upcycled Products

Harvard Business Review

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Research: How Women Can Build High-Status Networks

Harvard Business Review

Despite the potential career benefits of building high-status networks, research has long shown that women face greater obstacles in establishing these networks compared to men.

Roadmap 133
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Surprising Secrets and Customer Research Revelations

Innovation Excellence

GUEST POST from Robyn Bolton Most customer research efforts waste time and money because they don’t produce insights that fuel innovation. Well-meaning business people say they want to “learn what customers want,” yet they ask questions better suited to confirming their own ideas or settling internal debates.

Learning 103
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What is Consumer Research? Definition, Methods and Examples

IdeaScale

Table of Content What is Consumer Research? Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products, services, brands, or market trends.

Examples 130
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The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

If you’ve been wondering how to invest in analytics, this research-based guide will take you through the 4 steps to finding the right solution for your application that will drive the most value. Left untouched or without the right analytics solution, your data provides little value to you.

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Research Roundup: How the Pandemic Changed Management

Harvard Business Review

Researchers recently reviewed 69 articles focused on the management implications of the Covid-19 pandemic that were published between March 2020 and July 2023 in top journals in management and applied psychology.

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Research: How to Close the Gender Gap in Startup Financing

Harvard Business Review

A global analysis of previous research over the last three decades shows that women entrepreneurs face a higher rate of business loan denials and increased interest rates in loan decisions made by commercial bankers.

How To 116
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How to Build Data Experiences for End Users

Product managers need to research and recognize their end users' data literacy when building an application with analytic features. Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products.

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2021 State of Analytics: Why Users Demand Better

Hanover Research recently conducted a survey that investigates the role of analytics from the perspective of knowledge workers, people who handle or use information as part of their jobs. The expectation to do more with their data becomes a moving target for them and the applications that serve them. But what do users really want?

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?