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Helping discover your innovation pathway

Paul Hobcraft

Equally, if you go to my dedicated page where I keep many of my tools and methodologies for easy reference here in this posting site insights and thinking , you get a fair amount of knowledge, collections and insights pulled together on this one tag or page. You can “search” on keywords and see what comes up.

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Reboot a Sluggish Brand: Part Two

Idea to Value

I am not discussing refreshing a logo or crafting a new tag line, but rather. You’ll notice how these stories will be quoted for inspiration throughout the project cycle. This column will walk you through how to do it. Allow me to be clear. Choose a multi-disciplinary team. When they first gather, encourage them to think fresh.

Exercises 134
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Red pill or Blue pill innovation

Jeffrey Phillips

I like movies that I can quote, and also like movies that are based on my favorite books. They, like a lot of innovation team members, were a rag tag group of misfits who had made the choice to leave the borg and try to create something new. I love good movies, average movies, older movies and so forth.

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Price Drives the Perception of Value

Stephen Shapiro

Instead of quoting a standard rate, the client would determine my fee after the work was done. Some of the wines were given to tasters more than once, with a different price tag each time. The same wine, when given a higher price tag, tasted better. What did they find?

Course 63
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Louis Vuitton, Luxury Brands, & Inflation

Michael Roberto

The article quotes LVMH's CEO, Bernard Arnault: “We have an advantage on quite a few other companies and groups, which is that we have a degree of flexibility on our prices. In addition, the article quotes Kathryn Parker, an analyst at Jefferies Group: “Luxury really is immune. Thus, I took special interest in this news today.

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Valuation Via Content Processing

Information Playground

  The algorithms used for data valuation via content processing generate "value scores" using the approach highlighted below. Token annotation : the resulting tokens can be compared to various business domains and tagged if they are relevant. In a future post this algorithm will be described in more detail.

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Using Del.icio.us to Create an Easy, Always Updated Online Portfolio

Boxes and Arrows

At that time I was focused on creating a very structured, "beautiful" product, so I covered how to use wikis and blogs to construct a portfolio. integrated into my Firefox browser, all I have to do is right-click on the item, add a note describing it in the Notes section, and then tag it with my portfolio tag.