Remove voice-of-the-customer
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Strategy is the Voice of the Customer

Cascade Strategy

Emerging from the Cascade 2021 Strategy Fest, one of the most interesting discussions that still rings true is a fundamental one. What is ‘strategy’ really ? You can read all the various textbook definitions about traditional business tropes, but when it comes down to it – strategy means something different to everyone that you ask.

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What is Voice of Customer (VoC) Research? Definition, Methodology, Best Practice

IdeaScale

Table of Content What is Voice of Customer (VoC) Research? Voice of Customer (VoC) research is defined as a systematic process of collecting and analyzing customer feedback, opinions, and preferences to gain insights into their needs, expectations, and overall satisfaction with a product, service, or brand.

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How to Effectively Conduct ‘Voice of the Customer’ Research

Innovation Excellence

For today’s finicky consumers, seeking feedback with customer satisfaction surveys is no longer enough. Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. The Voice of the Customer (VOC) is such a process. Continue reading →

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3 Ways Crowdsourcing Supercharges Your Voice of the Customer Efforts

Planview

alone, the estimated cost of customer churn due to poor service is $1.6 Understanding customer expectations and requirements has never been more important. Crowdsourcing enables customer feedback at scale. A typical approach to VoC doesn’t tap the customers and employees that know and experience real issues. In the U.S.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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3 Ways Crowdsourcing Supercharges Your Voice of the Customer Efforts

Planview

alone, the estimated cost of customer churn due to poor service is $1.6 Understanding customer expectations and requirements has never been more important. Crowdsourcing enables customer feedback at scale. A typical approach to VoC doesn’t tap the customers and employees that know and experience real issues. In the U.S.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Second, nominate one person to serve as the chief voice of the customer. In two many organizations this is fragmented, and when everyone owns the customer, then no one does. Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? Ready to learn more? In this eBook, we’ll cover: The history of Conversation Intelligence.