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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Elizabeth Francisco: Property managers must have online tools to engage with their renters and meet them where they are. Dylan Lenz Founder and CEO, Naborly. With over 50 percent of the U.S.

Marketing 264
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What Does the U.S. TikTok Ban Mean for Marketers? What Brands Should Know

Brunner

Marketers are asking, “Now what?” Brunner manages TikTok as a marketing channel for clients in industries from building supplies and auto insurance to consumer packaged goods and quick service restaurants. law gives ByteDance, the Chinese company that owns TikTok, nine months to sell the app. ByteDance filed suit May 7 in U.S.

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Barbie the Innovator

Destination Innovation

Margot Robbie as Barbie in the 2023 Film directed by Greta Gerwig Barbie, the iconic fashion doll created by Ruth Handler and launched by the American toy company Mattel in 1959, was highly novel when launched and the brand has continued to innovate in many ways since then. This was a novel concept in the toy industry.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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What if the current use of your product were banned?

Destination Innovation

De Beers is a diamond mining company founded in South Africa in 1888. In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. De Beers created the concept of the diamond engagement ring – with the slogan ‘ a diamond is forever.’ Mobile phones are no longer primarily phones.