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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

Winning Silver at 37 th Annual Education Advertising Awards. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. The competition drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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2020 Graphis Advertising Awards: Atlanta Fire Rescue Foundation Wins Big

Brunner

We’re thrilled to announce gold and silver winners in this year’s Graphis Advertising Annual. This competition originated in Switzerland 50 years ago and showcases work in multiple languages from well-known national and international agencies.

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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Creative Campaigns for Church’s Texas Chicken and Goodwill of North Georgia Bring Home 4 Atlanta ADDY Awards 

Brunner

Creative campaigns for two Brunner clients — Church’s Texas Chicken and Goodwill of North Georgia — won Gold and Silver ADDY Awards at the Atlanta Ad Club’s American Advertising Awards Gala on Feb. This year’s competition received just under 600 entries, a record number. “As