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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy. This is perhaps the most important engagement tactic you can use: responsiveness. But how did they do it? But that was just to invite people to participate.

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Smart Online Business Strategies

The Human Factor

Are you a business owner just getting started with the digital side of your business, or an established brand wanting to make a few tweaks to your strategy over the winter? There are several other possibilities; however, you will be interested in smart strategies that can increase your revenue and improve your service to customers.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. Chatbots in Social Media Engagement: Chatbots have become an essential tool for improving engagement on social media platforms.

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6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. Content drives the brand and engages customers. This strategy also builds your brand. Building a new business is tough. Create Expert Content. Content is king.

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