Agile Disruption LEAN Marketing 
Moves the Needle
AUGUST 14, 2018
Lean Innovation Definition At Moves The Needle, we define lean innovation as “reducing waste in the discovery, creation, and delivering of new value to customers." We base Lean Innovation principles upon the 3 E’s of Lean Innovation : Empathy, Experiments and Evidence. Where design thinking ends, Lean Startup begins.
Paul Hobcraft
MAY 9, 2023
The tool and techniques that stand out for me, in their contribution, value and my use have been, in no specific order, cover the jobs-to-be-done , ten types of innovation, crossing the chasm , blue ocean, business model canvas and value proposition canvas, building core competencies , lean start-up, agile and design sprints.
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Moves the Needle
AUGUST 18, 2022
I had a conversation recently with a few industry professionals who were expressing concerns about the idea of scaling agile. Their objection was that not everybody can be agile nor needs to be. There’s been this tendency to kind of munge agile together with lean manufacturing and lean startup or lean innovation.
Paul Hobcraft
DECEMBER 22, 2015
Is Agility compatible for many working in established businesses? “To To be agile” is often a badge of honor. Agility is today going far beyond just being responsive,it goes into constantly adjusting and being versatile, modifying to meet rapidly changing conditions. So why is that? It is such a shock to the system.
Daniel Burrus
OCTOBER 19, 2022
Many employees and executives alike experienced and vividly remember the recession following the housing market crash in the mid to late 2000s. We want to be agile, reactionary, and cautious — It is a primordial instinct in many. But by combining it with anticipation, agility can and does serve a quantifiable purpose.
Moves the Needle
MARCH 4, 2021
We must embrace disruption in order to make it work for all of us. These departments market, sell, distribute, and support the product. At every level of the organization, people need to look at themselves and ask, “How do I disrupt myself in order to deal with the new reality?”. All workers should be members of agile teams.
Qmarkets
JUNE 20, 2019
This is where Lean Agile principles come into play. Keeping the Ball in Your Court: Understanding Lean Agile Principles. While being Lean means making the best use of what you have, being Agile means being able to adapt rapidly and flexibly to sudden changes. Lean and Agile principles complement one another.
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