Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Christensen Institute

MAY 11, 2022

This is the first of a two-part blog series on Water4 and how it addresses a market need to provide clean and safe water in Sierra Leone. As a result, many water projects fail. . But one innovative organization is taking a market-creation approach to solving some of the challenges associated with providing safe drinking water.

Marketing 59

Marketing Technical Review Training System 59

mjvinnovation

MAY 4, 2021

Not knowing all areas of project management is a big mistake for managers. Project management must be part of the day-to-day activities in every company. Check out the concepts that involve management and get to know the 10 areas of project management in this blog post! What is project management? Scope management.

Project 52

Project Management Learning Underperforming Technical Team 52

TechEmpower Innovation

AUGUST 14, 2023

Specifically, they should know about, and help with: Asking and answering the 53 Questions Developers Should Ask Innovators Knowing when and how to bring on development talent ( Hiring Developers Before Product/Market Fit? , Keep your project out of purgatory One unfortunate scenario we often see is “Project Purgatory.”

Technical Review 156

Technical Review Fractional CTO Underperforming Technical Team Software Review 156

BrainZooming

JULY 19, 2017

“Do you see any returns from all the blogging and social media stuff you do ?”. People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. I understand why they ask. Sends a message that the brand has substance.

Marketing 67

Marketing Strategy Strategy eBook 67

Jeffrey Phillips

OCTOBER 6, 2021

For many years, in writing this blog, and in leading innovation projects for my clients, I tried to advocate for the benefits of innovation. The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices.

Innovation 167

Innovation Project Culture Disruption 167

Leapfrogging

FEBRUARY 28, 2022

A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. For example, when you assess your projects on the basis of your uncertainty in these two areas, you get a relative view of which projects carry the most risk so you can invest more wisely.

Disruption 130

Disruption Strategy Strategy Trends 130

Rmukesh Gupta

DECEMBER 4, 2018

Almost everyone project manager that I meet wants to find out a way to do two things: Deliver their projects on-budget and on-time Be innovative in their approach while doing so. Yet, we know that most projects are neither on-budget nor on-time. So, why is it that most large projects fail?

Project 45

Project Technical Review Management Strategy 45

Idea to Value

JANUARY 26, 2021

Most companies are not really aware of all of the innovation projects they are working on. Let alone which project mix they should be working on. ”, which relate to which customer groups and markets you are trying to sell to. Is this project trying to provide more value to our current customers, or find new customers?

Underperforming Technical Team 153

Underperforming Technical Team Software Review Project Innovation 153

Christensen Institute

JANUARY 23, 2024

Today’s guest blog was contributed by Oladimeji Shotunde from the Global Prosperity group. In 2020, Standard Chartered and Barclays took steps to reduce their presence in the African market. Prosperity can be achieved with market-creating innovations. When nonconsumption is made the focus, market creation becomes possible.

Policies 78

Policies Marketing Industry Project 78

Idea to Value

JANUARY 16, 2021

When people think about what barriers a marketer may have to success, they usually think of technical challenges. Creativity and innovation are key tools in the marketing professional’s toolbox and ones that aren’t always as accessible as we’d like. Marketing requires many types of creativity and innovation to be successful.

Creativity 151

Creativity How To Project Marketing 151

Brunner

OCTOBER 15, 2020

Speed versus depth of insight is a fundamental trade-off marketing strategists often face when working with analyst teammates. and analysts or data scientists, reacting to a wide variety of these questions, tend to approach each new project from scratch. Both sides contribute to this reality.

Marketing 76

Marketing Software Review Analysis Data 76

Innovation in Practice

DECEMBER 21, 2015

When you start blogging, you're never quite sure who will read it and continue reading it. Blog it, and they will come," is what he said. Commercial Leaders: marketing executives who need to strengthen their franchise vis-a-vis their colleague's franchises. It's an exciting project, to be launched in the first quarter.

Training 40

Training Innovation Leadership Course 40

Tullio Siragusa

MAY 30, 2022

Reorganizing a company to solve complex problems, introduce innovation, improve business operations, and identify market opportunities requires design. A project manager in State A defines their roles by ensuring the project is on schedule and submitted by deadlines. Design Thinking Applied to Re-Organizations.

Design Thinking 118

Design Thinking Design Development Team Review Collaboration 118

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! On my weekends, I spend a few hours on both Saturday and Sunday on bigger projects.

Leadership 52

Leadership Marketing Project Management 52

Tullio Siragusa

APRIL 15, 2024

Fractional executives are seasoned professionals who offer their expertise to multiple organizations on a part-time or project basis, allowing businesses to access high-level skills without the full-time expense. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

ImagineNation

FEBRUARY 10, 2020

They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets.

Company 40

Company Innovation Programs Innovation Product Development 40

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. In the TechCorp context, they trialed a ‘Project Fusion’, where members from both teams collaborated on a unified pitch to stakeholders.

Design Thinking 118

Design Thinking Design Ideation Collaboration 118

Brunner

APRIL 24, 2020

Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

Competition 60

Competition Marketing Engagement Technical Review 60

Tullio Siragusa

JUNE 19, 2023

This blog post aims to guide leaders in asking themselves insightful questions and analyzing situations when goals aren’t being met. Do they consider the nuances of the industry and market fluctuations? In such situations, reassessing the goals and aligning them with the realities of the market may be necessary.

Leadership 62

Leadership Marketing Culture Learning 62

Tullio Siragusa

OCTOBER 9, 2023

Testing a new marketing tactic may get delayed due to legacy system constraints. Set up internal incubators for passion projects. Align them to market needs while giving plenty of latitude. They enable startups to collaborate on ambitious projects without ballooning their workforce.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

The BMI Lab Blog

MAY 29, 2024

As the Circular Economy (CE) gains traction, with a potential market growth of 650 billion euro annually through new business models - its impact on various industries becomes increasingly significant. Initial circular projects often have limited funding or need to stretch their resources thin, as opportunities for change are diverse.

Management 52

Management Project Learning Company 52

Jeffrey Phillips

NOVEMBER 2, 2022

During most of that time, I've had the good fortune to lead innovation projects for clients as well. The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. New revenues, new profits, new market share. Innovation 2.0

Innovation 264

Innovation Change Project Marketing 264

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Groups 52

Groups Leadership Collaboration Project 52

Brunner

OCTOBER 20, 2020

Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020).

Marketing 67

Marketing How To Software Review Engagement 67

Tullio Siragusa

MARCH 25, 2024

This blog explores the role of such leaders in pioneering circular economy initiatives, highlighting the challenges, strategies, and successes that define this journey. Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories.

Leadership 62

Leadership Policies Culture Collaboration 62

100%Open

MAY 21, 2019

When Might You Choose a Crowd Over Traditional Market Research Techniques? If you would like particular input or feedback on your product or service, and want to listen to your customers, clients or staff, when would you choose to run a crowd over traditional methods of market research?

Marketing 45

Marketing Crowdsourcing Survey Groups 45

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Planview

OCTOBER 5, 2023

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 Speed in delivering high-value innovations is a critical differentiator that can make or break companies. percentage points per year.

Product Development 64

Product Development Innovation Innovation Management Software 64

Jeffrey Phillips

JANUARY 15, 2020

I'm going back to basics for a handful of blog posts - back to what I call the innovation building blocks. In the first blog I wrote about the importance of defining an innovation bias in your culture. I will be addressing three or four in this blog post. There are a handful of reasons for this. Our technology or their need?

Technical Review 227

Technical Review Trends Innovation Technology 227

InnovationTraining.org

JUNE 10, 2021

Ultimately, organizations can use the JTBD framework to get a better understanding of what their market wants or needs and create a more compelling customer experience. In this blog post, we’ll share helpful resources for Jobs to Be Done framework training, including expert articles, videos, and books to check out.

Training 96

Training Video Brainstorming Tips 96

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Contact us to discuss any of your project needs at info@thinkers360.com

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Jeffrey Phillips

JUNE 16, 2021

I'm writing a series of blogs based on questions that I regularly receive about innovation. To do the work of identifying market trends, understanding customer needs, finding emerging markets and technologies, and shaping these into projects that become new products and services takes people with rare gifts and insights.

Innovation 144

Innovation Trends Survey Course 144

Tullio Siragusa

JUNE 7, 2022

Post-merger integration plans typically require creating lengthy checklists, project plans, activities, and tasks basically focused on estimation upfront. The primary difficulty that can arise is that as the project progresses, the estimations can go wrong, and discovering new facets along the way can create more difficulty.

Design Thinking 156

Design Thinking Design Culture Project 156

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

IdeaScale

FEBRUARY 14, 2017

They take a long-term view of their staff and see innovation projects as an opportunity to stretch their employees’ capabilities and to help them achieve their aspirations. A mentor enables innovators to focus on their project results while also learning about themselves along the way. The M entor Role in I nnovation .

Underperforming Technical Team 189

Underperforming Technical Team Innovation Project Technical Review 189