The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
The Personality of a Business: More Than Just a Brand Image What makes you loyal to a brand? In our day-to-day life, we often ascribe personalities to the people we meet — the cheerful neighbor, the meticulous colleague, or the compassionate friend. Their brand personality? Their brand personality?
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